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TYB’s Lomit Patel Talks Unlocking Growth With CTV Advertising
Copper VP of User Acquisition’s Brett Patterson Talks Adjusted ROAS for Incrementality
Adikteev is now a Kochava Certified Partner
Turborilla CEO John Wright: Operationalizing CTV and Incrementality for App Growth
Upptic’s Warren Woodward on Leveraging Incrementality for App Growth
Behind the Campaign Results: Why Clients Recommend Adikteev
Tap In Digital's Ted Coxworth on the Future of Incrementality
Q&A: Singular on Making CTV a Performance Channel
Incrementality: Proving the Real Value of Your UA and Retargeting Channels
Appsflyer Performance Index: Adikteev is #1 for Gaming App Remarketing
How to Know the Real Value of Your CTV Campaigns
How the Machine Learning Team Enhances Performance
Million Victories’ Pauline Berger Shares 5 Mobile Marketing Tactics That Deliver Results
WildCard Games’ Josh Chandley on Scaling Retention into Profit
Jenny Kay Pollock Talks Building Stronger Companies and User Retention
WorldWinner CEO Nancy MacIntyre Talks Retention Strategies and Player Loyalty
Incline Gaming Marketing's Haig Sakouyan Talks RMG User Segmentation and Monetization
CTV UA 101: A Beginner’s Guide to Measurable App Growth Via the Big Screen
High 5 Games VP of Marketing Brian Becker Talks Building Real Money Gamer Loyalty
From Turin to Paris: Designing My Life and Career at Adikteev
From Publisher to DSP: My Journey into AdTech with Adikteev
Scaling Culture as We Scale the Company: My Journey with Adikteev
CTV that actually performs for mobile games
Advancing Incrementality: Introducing Adjusted ROAS
Retargeting Creatives: Allow Me to Reintroduce Myself
How to scale iOS retargeting while exceeding ROAS targets
How Adikteev Uses Churn-Based Bidding to Deliver Predictive Performance
48% More ROAS. Zero Setup Changes.
The Real Impact of Retargeting on ARPU
The No-Stress Way to Reach 63% of iOS Users
Big Screen, Bigger Results with Performance CTV
Adikteam Superstars: Mohammad Hatoum, Senior Account Coordinator
Adikteam Superstars: Marianne Clerc, Director of Campaign Management
Why Is Everyone Still Struggling with iOS? Unpacking UA, Measurement, and Retargeting in 2025
Employee Spotlight: Arnaud Baumann, Backend Engineer
Employee Spotlight: Gwennaëlle Mabon, Senior Data Scientist
Turn downloads into loyalty: Harut Amirkhanyan, Director of Growth Marketing at Appvertiser
How to make retargeting do your heavy lifting
From Acquisition to Retention: Avi Ben-Zvi from Winclap
Everything you need to know about iOS retargeting
How to build lifelong players: Solon Bucholtz from LBC Studios
Why iOS retargeting is the cheat code for positive ROI
Find your power users: Bridget Hall from M&C Saatchi Performance
Navigating Success in Mobile Gaming: Pauline Berger from Million Victories
How to master retention triggers with Ekaterina Gamsriegler
Winning Day 0: Unlocking Early Retention For Downstream Growth with Sharath Kowligi
Effective Strategies for App User Funnel Optimization: Insights from Daniel Brewers at YouHodler
The App Marketing Checklist: Segmenting Your Audience
Churn prediction and beyond: Peggy Anne Salz & Kate Lovejoy
Creatives that power success: testing, diversifying, & measuring
Why retargeting users to online shops makes sense for gaming apps
How churn prediction will impact your marketing strategy
What to do when paid marketing isn’t working: learnings from web3
How churn prediction can maximize your retargeting ROI
Retargeting strategies that drive results: Unlock your app’s potential
Adikteev at MAU 2023: Recap and Insights
Why smart cross-promotion is essential to your app marketing strategy
Web3 app growth mindset with Upptic’s Co-Founder & CGO
Adikteev’s user churn prediction: tests and results
Retargeting Masterclass: How to retain and retarget players
QSR & food delivery apps report: 5 results you should take away
Deep-dive into Google Privacy Sandbox with Matej Lancaric
Bid shading: tests & results to avoid overspending on inventory
In a post-IDFA world, why is user retention even more important?
Use playable ads to boost user engagement and lifetime value
An Account Coordinator’s perspective on Retargeting
Android Privacy Sandbox Retargeting Impact Workshop with Adikteev x Google
Q&A with Lifesum’s Senior Performance Marketing Manager Irina Dan
App marketing insights for hardcore and mid-core gaming apps
Q&A with Adikteev’s Data Analyst, Salome Beaujouan
Q&A with Adikteev’s Lead Product Owner, Alix Gabuteau-Dhot
Q&A with Adikteev’s EMEA Sales Manager, Mikheil Pagava
Cross-Promotion for mobile app growth: Why Now?
Uplift-ing Stories: Mobile Game Retargeting in 2022
How to implement cross-promotion for your app portfolio
Q&A with Tempr.’s CEO and Co-founder, Cloé Dana
Q&A with Adikteev’s EMEA Head of Sales, Nadya Krytsyna
Q&A with Adikteev HR and office manager, Valentin Decroix
Adikteev & Tempr.: Predictive technology for better user engagement
Brett Patterson on retargeting strategies, why re-engagement, and Adikteev
Podcast: The Year of Cross-Promo with Business of Apps
How Upland drove high engagement to boost in-app conversions by 33%
Cross-promotion predictions for 2022 with the Mobile User Acquisition Show
iOS 14.5, one year later: What’s changed, what hasn’t
How to face the 80% D1 churn rate
Trading apps report: Are you losing new installers?
Tried-and-true methods for deploying cross-promotion ads
Why share organic in-app events with your retargeting partner
Predictive analytics & personalization: scaling revenue for ecommerce apps
Incrementality vs. ROAS: Find the best strategy for your campaign
4 methods for measuring incrementality
Adikteev’s interactive dashboard: Q&A with Saïd Khalid, UA Manager @LALALAB.
Statistical Significance: How to validate your incrementality test results
The ones that get away: Retargeting your lapsed mobile games players
How Product Madness predicts future player behavior
UA Masterclass: Everything App Marketers need to know
Adikteev is #2 on the Gaming Retargeting Leaderboard and #3 Globally
Adikteev is the first DSP to be integrated with Adjust’s Audience Builder
Retargeting tips from Product Madness, a leader in social casino gaming
Proven marketing initiatives for trading apps to keep users active and engaged
Is your user data at risk? Check your retargeting partner’s priorities
How Gaming Apps are being affected by COVID-19
Adikteev is the no. 1 independent retargeting platform for gaming apps
Bid shading: How to prevent overspending on inventory
Re-engagement strategies to get users hooked on your app
A day in the life of an SSP: Q&A with BidMachine
7 tips for streamlining your re-engagement creative strategy
How streaming apps are being affected by the coronavirus
How food delivery apps are being impacted by COVID-19
Making Performance Reviews Suck Less, with Elevo
Finding Your Attribution Sweet Spot with VTA
Adikteev’s Integration With Segment: Enabling Stronger App Retargeting Performance
Why turn to a retargeting partner over self-serve retargeting platforms
The Future of App Retargeting: How to increase LTV in a post-iOS 14 world
How to Sell App Retargeting to Your Boss, Like a Boss
Mastering App Retargeting: Introduction to Incrementality
1 year after IDFA Apocalypse: the state of UA, admon & retargeting
Retargeting for trading apps: Q&A with FBS
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