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THE LATEST

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2020 End-of-Year App Highlights: What should we learn from the highs and lows in the app industry?
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Uncover the myth of IDFA: What to expect from retargeting capabilities on iOS vs. Android
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Resources
Use playable ads to boost user engagement and lifetime value
October 29, 2020
Resources
Incrementality vs. ROAS: Find the best strategy for your campaign
October 21, 2020
Company Updates
Adikteev is #2 on the Gaming Retargeting Leaderboard and #3 Globally
October 14, 2020
Resources
Re-engagement strategies to get users hooked on your app
August 13, 2020
Resources
Statistical Significance: How to validate your incrementality test results
July 7, 2020
Industry Updates
A day in the life of an SSP: Q&A with BidMachine
July 6, 2020
Resources
4 methods for measuring incrementality
June 22, 2020
Resources
7 tips for streamlining your re-engagement creative strategy
June 2, 2020
Industry Updates
How streaming apps are being affected by the coronavirus
May 19, 2020
Industry Updates
How Gaming Apps are being affected by COVID-19
April 23, 2020
Industry Updates
How food delivery apps are being impacted by COVID-19
April 1, 2020
Company Updates
Making Performance Reviews Suck Less, with Elevo
July 27, 2019
Resources
Finding Your Attribution Sweet Spot with VTA
April 3, 2019
Company Updates
Adikteev’s Integration With Segment: Enabling Stronger App Retargeting Performance
March 4, 2019
Resources
How to Sell App Retargeting to Your Boss, Like a Boss
February 20, 2019
Resources
Mastering App Retargeting: Introduction to Incrementality
February 13, 2019

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