I already run UA. Why do I need retargeting?

The average app loses 77% of its DAUs within the first 3 days after install. Without implementing retargeting campaigns, 77% of that app’s UA budget is essentially going down the drain (Appsflyer study).

Do you provide creative services?

We offer custom creatives and custom pre-launch analysis. Our in-house studio can develop ads of any format but specializes in playable and video ads to maximize performance.

Why is retention important to growth?

Users try out a lot of apps but decide which ones they want to stop using within the first 3-7 days. The key to success is to get users hooked during that critical first 3-7 day period, and then keeping them engaged long term.

March 27, 2023

Deep-dive into Google Privacy Sandbox with Matej Lancaric

By Maikka Piquemal · 1 minute read

Following our Android Privacy Sandbox Workshop with Google, Adikteev Chief Operating Officer, Kate Lovejoy, and Chief Product Officer, Loïc Anton, sat down with UA expert Matej Lancaric. In his podcast two and a half gamers, Matej asked some burning questions on the long-awaited Privacy Sandbox. Dive into this session and get ready for the future of app marketing.

Watch the video now

What you’ll learn:

What is the Privacy Sandbox, and when it’s expected to take effect
Why you should get ready: its impact on app marketers and adtech
Particularities for testing the Privacy Sandbox