How Product Madness began using incrementality to measure DAU
12% average increase
in daily active users on D14
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Banking on re-engagement to exceed KPIs
+24% revenue generated
CPA decreased 3X
from Q1 to Q2 2020
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Measuring VTA to meet ROAS goals and boost revenue
ROAS increased over 7x by measuring VTA
+27% revenue
3x spend increase
Q4 2019 vs. Q1 2020
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Tapping into
re-engagement to triple ROAS
+648% revenue
3X ROAS
+465% in-app purchases
from Q3 to Q4 2019
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Betting on the right
re-engagement strategy
+15% revenue generated
in Q1 vs. Q3 2019
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Solving the mystery of granular segmentation
+15% revenue generated
in Q3 vs Q1 2019
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How Once got Engaged with ‘Slow Dating’ and Smart Retargeting
+230% ROI and an additional +6.3% revenue
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How Ouibus Took The Wheel with Flash Sales and Bold Creatives
27% increase in revenue
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