I already run UA. Why do I need retargeting?

The average app loses 77% of its DAUs within the first 3 days after install. Without implementing retargeting campaigns, 77% of that app’s UA budget is essentially going down the drain (Appsflyer study).

Do you provide creative services?

We offer custom creatives and custom pre-launch analysis. Our in-house studio can develop ads of any format but specializes in playable and video ads to maximize performance.

Why is retention important to growth?

Users try out a lot of apps but decide which ones they want to stop using within the first 3-7 days. The key to success is to get users hooked during that critical first 3-7 day period, and then keeping them engaged long term.

Adikteev's CTV User Acquisition

High-quality gaming inventory

Our bidder is trained on billions of gaming data points from years of experience in the industry.

Identify top players before install

Prediction models allow you to find new users most likely to enjoy your game.

Target households most likely to engage

IP-based precision delivers broad reach without sacrificing accuracy.

Trusted by top-grossing games

From social casino to hybrid casual titles, top gaming apps trust Adikteev to deliver results.

Target the Right Users

We analyze 2M+ data points per second to identify high-value users similar to your existing ones

Drive High-Quality Installs

We secure premium inventory via 30+ SSP partnerships to guarantee premium ad placements

Track & Attribute Properly

We use IP-based attribution and unique signals to track CTV ad views and connect them to installs via your MMP partner

Optimise in Real Time

Our bidder adjusts auction metrics every 10 seconds to improve your cost efficiency and boost ROAS

Why Adikteev? What makes you different?

We analyze 2M+ data points per second and buy inventory through 30+ SSP partnerships to reach high-value users. Our machine learning models optimize targeting, bidding, and attribution for maximum performance.

What CTV inventory do you offer?

We buy inventory across 30+ SSPs and purchase ad placements on thousands of CTV apps. Some of our top inventory sources include Samsung TV Plus, Roku, BBC America, Fubo, and Fox Business Network.

How do you track CTV-to-mobile conversions?

We use IP-based attribution + MMP integrations to accurately link CTV ad views to mobile installs.

What is the average ROAS / CPI of CTV campaigns?

Our CTV campaigns consistently outperform mobile UA, with higher engagement and stronger retention. We’ve proven this through Media Mix Modelling (MMM) incrementality tests.

CTV ADS
THAT PERFORM

ARE YOU GETTING THE MOST OUT OF CTV?

Of US AUDIENCE

OF ADS' ARPU

CONVERSION RATE LIFT