I already run UA. Why do I need retargeting?

The average app loses 77% of its DAUs within the first 3 days after install. Without implementing retargeting campaigns, 77% of that app’s UA budget is essentially going down the drain (Appsflyer study).

Do you provide creative services?

We offer custom creatives and custom pre-launch analysis. Our in-house studio can develop ads of any format but specializes in playable and video ads to maximize performance.

Why is retention important to growth?

Users try out a lot of apps but decide which ones they want to stop using within the first 3-7 days. The key to success is to get users hooked during that critical first 3-7 day period, and then keeping them engaged long term.

December 1, 2022

How Product Madness predicts future player behavior

By Margot Miller · 1 minute read

During our APS webinar, we discussed how Product Madness uses probabilistic models to predict future user behavior.

Get into the nuts and bolts of predicting mobile game players’ future behavior. During this webinar, leading social casino publisher Product Madness offered us a look behind the curtain at the data science side of user behavior prediction.

The Product Madness Data Science team has developed several probabilistic models that can help to predict future player behavior: churn, first-time deposit and repeated payment. They are integrated into the player lifecycle and inform the Product team about sharing specific offers with individual players, CRM and the development of new features.

Our mobile app experts

Alexei Chemenda, MD & CRO USA at Adikteev
Marvin Dao, Data Engineer at Product Madness

explain how Product Madness uses probabilistic models to optimise their analysis and why investing in Data Science is essential for gaming apps.

Watch the full webinar here!