Retargeting Masterclass: How to retain and retarget players
By Maikka Piquemal · 1 minute read
Adikteev’s mobile app experts Nadya Krytsyna and Clément Favier joined Pocket Gamer.biz for an in-depth retargeting masterclass. In this resource powerhouse, find key tips on how to boost app user retention and leverage churn prediction models to make the most of today’s challenging gaming app landscape.
What you’ll learn
The basics on retention, retargeting, & user acquisition
How to measure and track user retention
Tips to improve retention rates and setting up retargeting
How churn prediction and retargeting work together