I already run UA. Why do I need retargeting?

The average app loses 77% of its DAUs within the first 3 days after install. Without implementing retargeting campaigns, 77% of that app’s UA budget is essentially going down the drain (Appsflyer study).

Do you provide creative services?

We offer custom creatives and custom pre-launch analysis. Our in-house studio can develop ads of any format but specializes in playable and video ads to maximize performance.

Why is retention important to growth?

Users try out a lot of apps but decide which ones they want to stop using within the first 3-7 days. The key to success is to get users hooked during that critical first 3-7 day period, and then keeping them engaged long term.

April 13, 2023

Retargeting Masterclass: How to retain and retarget players

By Maikka Piquemal · 1 minute read

Adikteev’s mobile app experts Nadya Krytsyna and Clément Favier joined Pocket Gamer.biz for an in-depth retargeting masterclass. In this resource powerhouse, find key tips on how to boost app user retention and leverage churn prediction models to make the most of today’s challenging gaming app landscape.

Watch the video now

What you’ll learn

The basics on retention, retargeting, & user acquisition
How to measure and track user retention
Tips to improve retention rates and setting up retargeting
How churn prediction and retargeting work together