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Retargeting Masterclass: How to retain and retarget players

Adikteev’s mobile app experts Nadya Krytsyna and Clément Favier joined Pocket for an in-depth retargeting masterclass. In this resource powerhouse, find key tips on how to boost app user retention and leverage churn prediction models to make the most of today’s challenging gaming app landscape.



What you’ll learn 

  • The basics on retention, retargeting, & user acquisition

  • How to measure and track user retention

  • Tips to improve retention rates and setting up retargeting

  • How churn prediction and retargeting work together