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“ Our collaboration delivered strong results, proving the value of CTV in scaling high-quality users. The partnership allowed us to reach new audiences with precision and confidence.”
background
WSOP (World Series of Poker) by Playtika is one of the most recognizable social poker games globally, offering a competitive Texas Hold’em experience powered by virtual chips and a strong community of players. As a leader in the free-to-play card games category, WSOP focuses on acquiring users who not only install the app but also engage consistently and convert into long-term players.
To support this goal, the UA team partnered with Adikteev to run a CTV campaign aimed at acquiring high-quality users at scale, with a focus on delivering strong early monetization performance.
the objective
The client campaign aimed to acquire quality users at volume with improved post-install engagement quality. With Adikteev, the team was specifically looking to:
- Drive high-quality app installs at an efficient CPI
- Drive strong ROI within the first 7 days
- Find a CTV partner that could outperform their existing UA mix
results
our mmp partners
