"Adikteev’s strategic approach to retargeting let us expand our campaigns across multiple countries without compromising on performance. Their expertise in audience segmentation and continuous optimization has been THE reason we've achieved our growth objectives again and again."
Dmitry PanteleevHead of Digital Marketing @ Joom
Joom, a leading global e-commerce platform, scaled retargeting campaigns 4x across 29 countries while surpassing aggressive ROAS goals. By partnering with Adikteev, the brand transitioned to dynamic segmentation and continuous creative optimization, turning legacy users into a major growth lever.
goals
- Scale retargeting efforts across global markets.
- Improve campaign efficiency with dynamic segmentation.
- Increase engagement from legacy users and new installers.
Key takeaways for e-commerce brands
Retargeting Drives Growth A scalable, cost-efficient alternative in a competitive UA environment.
Dynamic Segmentation Wins
Real-time targeting boosts engagement and performance.
Creative Iteration is Key
Testing based on user behavior prevents fatigue and sharpens effectiveness.
Collaboration Matters
Agile, transparent partnerships accelerate growth and scalability.
strategic insights
The campaign’s success began with a fundamental shift from static to dynamic retargeting.
By replacing outdated audience lists with real-time segmentation and sharing postbacks with retargeting partners, the brand was able to target precisely and, as a result, drive more effective performance. The strategy focused heavily on two primary user groups: legacy payers who hadn’t made a purchase in over 60 days, and new installers. Each segment received customized creatives based on behavioral insights, ensuring more relevant messaging and higher conversion potential.
To refine this approach, the team used rapid testing of creative variations. This allowed them to quickly identify top-performing ads before scaling them across other platforms. The entire campaign was built around an always-on framework, enabling continuous optimization through regular creative refreshes and audience updates. This not only sustained engagement but also supported long-term scalability without sacrificing ROAS.
Key takeaways for e-commerce brands
Retargeting Drives GrowthA scalable, cost-efficient alternative in a competitive UA environment.
Dynamic Segmentation Wins
Real-time targeting boosts engagement and performance.
Creative Iteration is Key
Testing based on user behavior prevents fatigue and sharpens effectiveness.
Collaboration Matters
Agile, transparent partnerships accelerate growth and scalability.
