"We didn’t just want execution. We wanted to
challenge ideas and push our re-engagement
strategy further. Adikteev rose to the occasion every
time: reactive, flexible, and always open to testing
new directions. That mindset has been key to
building a partnership that truly moves us forward."
Head of Growth - Voodoo
`
Key Takeaways for Hybrid-Casual Studios
about voodoo
Voodoo is a global leader in mobile entertainment, pioneering the €20B+ Hybrid-Casual segment thatcombines long-term IP value with highly engaged audiences. After years of iterations, they now lead this space with resilient franchises such as Mob Control.
Voodoo’s portfolio spans multiple growth pillars:
Blitz, the real-money gaming platform
Blitz, the real-money gaming platform
Lord of the Board by Beach Bum, the #1 Backgammon title with eight consecutive years of user growth
A revitalized Hyper-Casual business, with hits like Paper.io 2 showcasing their evolution post-ATT
Voodoo has also expanded beyond gaming with Wizz, its in-house social app that has become the leading platform for US teens. In 2024, Voodoo strengthened its social footprint by acquiring BeReal, one of the world’s top social platforms
