I already run UA. Why do I need retargeting?

The average app loses 77% of its DAUs within the first 3 days after install. Without implementing retargeting campaigns, 77% of that app’s UA budget is essentially going down the drain (Appsflyer study).

Do you provide creative services?

We offer custom creatives and custom pre-launch analysis. Our in-house studio can develop ads of any format but specializes in playable and video ads to maximize performance.

Why is retention important to growth?

Users try out a lot of apps but decide which ones they want to stop using within the first 3-7 days. The key to success is to get users hooked during that critical first 3-7 day period, and then keeping them engaged long term.

January 6, 2026

Ibotta x Adikteev: Scaling IAR with Reactivation & Retention Focus

By Margot Miller · 1 minute read

Plan de travail 3-2

“Adikteev has been instrumental in helping us re-engage lapsed users and scale our retention strategies. Their team consistently brings creative ideas, precise execution, and a deep understanding of our business goals. They really care about our success and are a partner in driving incremental growth."

Jennifer Johnson,

Senior Manager, Growth Marketing @ Ibotta

Download it

coin 2

Key Takeaways For Rewards Apps

Plan de travail 1

about ibotta

Ibotta is a leading cash-back and rewards app that helps users save money through offer redemptions and personalized savings. One of North America’s leading performance-marketing platforms, the Ibotta Performance Network (IPN) reaches over 200 million consumers through its network of publishers.

Based in Denver, Colorado, the company partners with brands and retailers in the CPG space to deliver digital promotions, offers, and rewards, both via its mobile app and through third-party publishers.

Download it