I already run UA. Why do I need retargeting?

The average app loses 77% of its DAUs within the first 3 days after install. Without implementing retargeting campaigns, 77% of that app’s UA budget is essentially going down the drain (Appsflyer study).

Do you provide creative services?

We offer custom creatives and custom pre-launch analysis. Our in-house studio can develop ads of any format but specializes in playable and video ads to maximize performance.

Why is retention important to growth?

Users try out a lot of apps but decide which ones they want to stop using within the first 3-7 days. The key to success is to get users hooked during that critical first 3-7 day period, and then keeping them engaged long term.

December 18, 2025

Influence Mobile x Adikteev: Generating ROAS while keeping incrementality in check

By Margot Miller · 1 minute read

"Working with Adikteev has been a
game-changer for us. They really take the
time to understand our goals, and their
team’s smart, data-driven approach has
helped us grow without sacrificing performance. Seeing our incrementality stay
above 90% while revenue keeps climbing?
It’s clear they’re not just a vendor, they’re a
true partner."

Kendra Carrie

Director of Marketing, @ Influence Mobile

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Consistent incremental lift

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Key Takeaways For Rewards Apps

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about influence mobile

Influence Mobile is a mobile rewards and engagement company that connects brands and app developers with high-value users. Its proprietary ENGAGE platform drives app installs, in-app actions, and long-term retention by rewarding users for completing meaningful milestones.

Rewarded Play is Influence Mobile’s flagship consumer app that lets users earn points for playing and discovering new mobile games. Those points can be redeemed for gift cards from major retailers like Amazon, Walmart, and Target, creating a fun, loyalty-driven way to engage with mobile content.

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