How to face the 80% D1 churn rate

Trading apps report: Are you losing new installers?

Tried-and-true methods for deploying cross-promotion ads

Why share organic in-app events with your retargeting partner

Predictive analytics & personalization: scaling revenue for ecommerce apps

Incrementality vs. ROAS: Find the best strategy for your campaign

4 methods for measuring incrementality

Adikteev’s interactive dashboard: Q&A with Saïd Khalid, UA Manager @LALALAB.

Statistical Significance: How to validate your incrementality test results

The ones that get away: Retargeting your lapsed mobile games players

How Product Madness predicts future player behavior

UA Masterclass: Everything App Marketers need to know