I already run UA. Why do I need retargeting?

The average app loses 77% of its DAUs within the first 3 days after install. Without implementing retargeting campaigns, 77% of that app’s UA budget is essentially going down the drain (Appsflyer study).

Do you provide creative services?

We offer custom creatives and custom pre-launch analysis. Our in-house studio can develop ads of any format but specializes in playable and video ads to maximize performance.

Why is retention important to growth?

Users try out a lot of apps but decide which ones they want to stop using within the first 3-7 days. The key to success is to get users hooked during that critical first 3-7 day period, and then keeping them engaged long term.

August 12, 2025

From Turin to Paris: Designing My Life and Career at Adikteev

By Valeria, Senior Creative Designer at Adikteev · 1 minute read

I joined Adikteev in March 2022, working remotely from Turin. At the time, I had no idea that what started as a remote role would turn into such a full, vibrant chapter of my life, both personally and professionally.

After a while, I realized the work life I saw from my Paris-based colleagues was so different. There was energy, connection, real friendships forming. I had lived abroad briefly before, and always wanted to do so again. Moving to the Paris office was a great opportunity to fulfill that wish and forge a greater connection with the team at Adikteev HQ.

What do I do at Adikteev?

As a Senior Creative Designer, I build the creatives our clients see. This is the first thing people experience when they interact with a campaign. In many ways, it’s the visual window into what we do. That’s what I love about it: it’s concrete, it’s visible, and it’s impactful.

One of the best parts of my job is leading creative workshops. Getting live feedback and collaborating in real time makes everything feel more alive.

Where does inspiration come from?

From my team, honestly.

When I feel stuck or need to spark an idea, I turn to them. We brainstorm, share thoughts, and build on each other’s perspectives. We're a really united, supportive team, and that makes a huge difference.

In the Paris office, my favorite spot is the terrace. I love working there when the weather’s nice. It gives me space to think and enjoy the moment.

What do I try to bring to the team?

I want to be a point of reference; someone who’s approachable, sincere, and always there to support others. I believe that being real and available for your team and other colleagues is just as important as being creative.

At Adikteev, I’ve been able to grow not just as a designer, but as a person. The company has helped me develop in every area of my personal interests, and that’s something I truly value.