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Why run a H2H with your retargeting partners


Since the beginning of this year, Adikteev has won 80% of head-to-head competitions against other retargeting partners! But what is a head-to-head and why run one? Here’s a breakdown of the purpose of pitting two retargeting partners against one another, and why app marketers should consider running a head-to-head with their re-engagement partner

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