“App Retargeting Case Study: How Ouibus Took The Wheel with Flash Sales and Bold Creatives”
About
Ouibus is one of the largest bus service providers in Europe, transporting more than 12 million passengers in the past few years, across France and Europe.
Unlike traditional coach services that operate in Europe, Ouibus promises an efficient and comfortable service to all passengers starting with a simple, UX-friendly app that allows travelers to book their trip in seconds. Comfortable seating with onboard WIFI and power outlets for every seat make traveling with Ouibus a breeze.
Strategy
To get started, Ouibus opted to take inspiration from their UA campaigns when building out their retargeting creatives.
We started the campaign with a mixture of static ads, videos and rich media, highlighting the latest discounts available and using event data to customize the ads to the various segments of users.
The variety of creatives shown ensured the messaging stayed fresh and early results were promising.