On its face, the answer to "who owns user retention" is simple: everyone does. Marketing builds awareness, attracts users, and engages them through various channels. Product works on improving UX, onboarding, gathering feedback and meeting evolving needs. Ad Mon has to strike a balance between generating revenue and maintaining a positive user experience.
But putting all these pieces together requires nuance and collaboration. It’s easier said than done, so we’ve brought on a couple experts.
On-demand Webinar
60 mins
We talked about: 
Aligning goals and metrics Communication and collaboration Balancing monetization with positive user experience Agreeing on how to interpret actionable and relevant data around user retention
Expert Speakers:
Warren Woodward,
Chief Growth Officer
@ Upptic
Alexandre Noirot-Cosson,
Chief Marketing Officer
@ Playvalve
Benjamin Roodman,
VP of Partnerships
@ CleverTap
John Wright,
VP of Publishing
@ Kwalee