I already run UA. Why do I need retargeting?

The average app loses 77% of its DAUs within the first 3 days after install. Without implementing retargeting campaigns, 77% of that app’s UA budget is essentially going down the drain (Appsflyer study).

Do you provide creative services?

We offer custom creatives and custom pre-launch analysis. Our in-house studio can develop ads of any format but specializes in playable and video ads to maximize performance.

Why is retention important to growth?

Users try out a lot of apps but decide which ones they want to stop using within the first 3-7 days. The key to success is to get users hooked during that critical first 3-7 day period, and then keeping them engaged long term.

December 2, 2025

Designing Wins for Retargeting and UA

By Adikteev · 1 minute read

Retargeting and UA campaigns are only as strong as their creatives. And in today’s performance-driven world, the gap between a user returning or churning often comes down to what they see.

As audiences become more fragmented, intent signals evolve, and creative demands multiply, app marketers are being pushed to deliver smarter, more adaptive assets at scale. This session breaks down what actually drives re-engagement performance across verticals. And, how leading teams operationalize creative systems that keep users coming back.

In this webinar, you’ll get a first look at the strategies, frameworks, and production models that are redefining retargeting and UA success.

🗓 Date: December 16, 2025
🕒 Time: 5:30PM CET

We’ll cover how to:

Link creative testing to performance and revenue
Detect creative fatigue in re-engagement versus UA campaigns
Evolve from simple UA assets to stronger re-engagement creatives
Tailor creatives at the segment level based on user-level intent signals
Approach AI-driven scale in a way that avoids the risks of AI homogenization, brand erosion, and strategic human oversight
Help solve for a privacy-centric world using creative

Join us for a deep dive into the creative systems, decision frameworks, and operational models powering the next generation of retargeting and UA. Learn how top teams navigate complexity from segmentation to personalization while maintaining rapid iteration and measurable results.

Expert Speakers

OLIVIA
BARNETT
Chief Revenue Officer
@ CRAFTSMAN+

Phillipe square Hubspot

PHILLIPE
KEANG
Creative Director
@ Adikteev

MARGOT
MILLER
Head of Content
@ Adikteev