I already run UA. Why do I need retargeting?

The average app loses 77% of its DAUs within the first 3 days after install. Without implementing retargeting campaigns, 77% of that app’s UA budget is essentially going down the drain (Appsflyer study).

Do you provide creative services?

We offer custom creatives and custom pre-launch analysis. Our in-house studio can develop ads of any format but specializes in playable and video ads to maximize performance.

Why is retention important to growth?

Users try out a lot of apps but decide which ones they want to stop using within the first 3-7 days. The key to success is to get users hooked during that critical first 3-7 day period, and then keeping them engaged long term.

Churn prediction for smarter app marketing

USER CHURN PREDICTION FOR

SMARTER APP MARKETING

>90% Machine learning model accuracy

Make the most of your UA investment

Score users for churn probability and get actionable insights

Start predicting

USER CHURN PREDICTION FOR SMARTER APP MARKETING

Make the most of your UA investment

Score users for churn probability and get actionable insights

80%

Machine Learning modele backtesting accuracy

USER CHURN PREDICTION FOR SMARTER APP MARKETING

>90% Machine learning model accuracy

Make the most of your UA investment.

Score users for churn probability and get actionable insights

Book a demo

WHY CHURN PREDICTION?

LOWER ACQUISITION COSTS

70% of app users churn on day 1.

Scoring users by churn likelihood means better visibility over where to target marketing efforts.

RETAIN PAYERS

By scoring users for churn probability, app marketers can know which users are likely to leave the app and avoid waiting for their best users to lapse before starting retention campaigns.

MACHINE LEARNING MODELS PREVENT APP USERS FROM LEAVING FOREVER

In every app, there’s a moment in the user journey when a user is likely to churn

Once a user churns, it’s difficult to re-engage them, and it’s likely they’ll download a competitor’s app

Scoring users based on churn probability allows marketers to make smarter decisions for retargeting, cross-promotion and beyond

USER CHURN PREDICTION FOR REAL RETENTION INSIGHTS

Retention over reacquisition

It’s more difficult and less cost-efficient to reacquire users after they've churned than to retain them while they are still active.

Churn probability scoring

of an app user base allows marketers to make smarter decisions for retention strategy, including push notifications, emailing, retargeting, cross-promotion and beyond.

HOW DOES IT WORK?

Our standalone churn algorithm analyzes the entire app audience

It segments your user base by churn probability over a defined period of time

You receive the list of segmented user IDs and you choose your retention strategy

Learn more

Learn about churn prediction

GET SMARTER ABOUT PREVENTING USER CHURN

Step 1: Go to the cross-promotion platform and connect your app store ID to import your portfolio titles

Step 2: Easily manage your source and destination apps by choosing where you would like the ad to be promoted from a custom list

Step 3: Accurately select your targeted audience for cross-promotion with the slider based on the churn score of each user

Step 4: Set up your cross-promotion campaign choosing the appropriate ad formats

Step 5: Monitor the performance of your cross-promotion campaign in real time with the reporting dashboard

Native integration with Adikteev Retargeting DSP and Cross Promotion platform

Automated backtesting of prediction accuracy

Possiblity to download user ID list for owned media usage

SOLVE THE USER CHURN PUZZLE

Predict which users are likely to leave your app for good and keep them

Get in touch now