I already run UA. Why do I need retargeting?

The average app loses 77% of its DAUs within the first 3 days after install. Without implementing retargeting campaigns, 77% of that app’s UA budget is essentially going down the drain (Appsflyer study).

Do you provide creative services?

We offer custom creatives and custom pre-launch analysis. Our in-house studio can develop ads of any format but specializes in playable and video ads to maximize performance.

Why is retention important to growth?

Users try out a lot of apps but decide which ones they want to stop using within the first 3-7 days. The key to success is to get users hooked during that critical first 3-7 day period, and then keeping them engaged long term.

December 3, 2025

Appsflyer Performance Index: Adikteev is #1 for Gaming App Remarketing

By Adikteev · 1 minute read

AppsFlyer has released its latest Performance Index, the long-running report that highlights how mobile media partners perform across user acquisition and remarketing. Built on massive install and in-app event data, the index offers advertisers a clear view of which platforms consistently deliver results.

This edition places Adikteev at #1 in Remarketing (Android) for Gaming Overall, Casual Gaming, and Casino Gaming, worldwide.

A Result That Reflects Real-World Performance

For years, Adikteev and AppsFlyer have worked side by side:
the measurement layer that helps brands understand impact, and the activation layer that turns those insights into growth. That collaboration shows up directly in the Performance Index rankings.

Our position across three global gaming categories mirrors what clients see every day — measurable returns, reliable re-engagement, and campaigns built on trusted attribution.

What Comes Next

Mobile marketing keeps shifting, especially in gaming and emerging channels like CTV. Our focus remains steady: combine strong retargeting and CTV user acquisition performance with transparent, privacy-friendly measurement.

We’re grateful to AppsFlyer for the recognition and to our clients for the partnership that makes achievements like this possible.

Onward. 🚀

Read all the rankings in the Performance Index here!