I already run UA. Why do I need retargeting?

The average app loses 77% of its DAUs within the first 3 days after install. Without implementing retargeting campaigns, 77% of that app’s UA budget is essentially going down the drain (Appsflyer study).

Do you provide creative services?

We offer custom creatives and custom pre-launch analysis. Our in-house studio can develop ads of any format but specializes in playable and video ads to maximize performance.

Why is retention important to growth?

Users try out a lot of apps but decide which ones they want to stop using within the first 3-7 days. The key to success is to get users hooked during that critical first 3-7 day period, and then keeping them engaged long term.

THE MOST ADVANCED

APP RETARGETING

PLATFORM

Activate, Upsell and Retain your audience

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Reasons to run app retargeting

60%+

HIGHER RETENTION RATES*

30%+

INCREMENTAL REVENUE

20+%

MORE IN-APP ACTIONS

*for apps with high to average adoption vs. apps with low to zero

Retargeting FAQ

WHAT SETS US APART

‍PRE-LAUNCH ANALYSIS AND CUSTOM STRATEGY

At Adikteev we care about your budget. Assuming the fact that programmatic is the complementary channel to your social media re-engagement strategy, we start every business relationship with a comprehensive free pre-launch analysis or a deep audit of your app to define your optimal audience engagement strategy before the first programmatic media dollar is even spent.

USP#1
‍PRE-LAUNCH ANALYSIS AND CUSTOM STRATEGY

MEMORABLE & IMMERSIVE CUSTOM CREATIVES

The in-house design team is ready to deliver performance-driven, high quality creatives. Our ads are immersive, innovative, memorable, and as always, tailored to fit your app’s specific needs.

USP#3
FROM SEGMENT TO USER-LEVEL OPTIMIZATION

Because "lapsed 7 days payers" is just not precise enough to run an efficient campaign, Adikteev takes it one step further to focus on each user separately. Our bid price is directed at users, not segments, sending your ads directly to their intended audience. Dynamic Creative Optimization allows us to optimize campaigns at the user level, making our ads as personal as possible.

FROM SEGMENT TO USER-LEVEL OPTIMIZATION

INCREMENTALITY PIONEER

Adikteev was the first app re-engagement partner in the world to focus on the most important metric: incrementality. We quickly became experts in PSA, Ghost Ads, and ITT, allowing us to offer the most accurate, transparent and verifiable incrementality measurement on the market for all of our clients. Here's our first talk on incrementality measurement from 2017.

ENGAGING USERS

ALL ALONG THE FUNNEL

Retain future churners before they leave forever‍

70% of app users churn on Day 1.

Scoring users by churn probability will give you the opportunity to lower your churn rate by retaining them and grow their LTV over time.

Upsell paying users and optimize your Marketing budget‍

Upselling your payers is key to driving incremental revenue.

As a pioneer in incrementality measurement, we know retargeting is generating positive cash flow for your apps.

Reacquire your lapsed payers for a fraction of your UA CPI‍

It's unlikely that lapsed payers will come back and generate revenue organically.

If your user base is large enough, retargeting is more cost efficient than UA to drive what matters most: more payers.

INCREMENTALITY MEASUREMENT

Our fully transparent incrementality measurement capabilities can show you the actual incremental value of any of these campaigns on your audience.

Retargeting FAQ

CONSULT OUR APP RETARGETING EXPERTS

Activate, Upsell and Retain your audience

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