---
title: Churn prediction for smarter app marketing
description: Adikteev is the most advanced app re-engagement platform. We help top-spending apps retain their users, boost incremental revenue, and increase actions.
---

**START PREDICTING CHURN  
**

Use machine learning to predict valuable users likely to leave your app.

[ collect your free scorecard ](https://content.adikteev.com/contact-us_churnscorecard?hsLang=en)

![Website-ChurnPrediction-Header](https://www.adikteev.com/hs-fs/hubfs/Website-ChurnPrediction-Header.gif?width=500&height=281&name=Website-ChurnPrediction-Header.gif "Website-ChurnPrediction-Header")

**START PREDICTING CHURN  
**

Use machine learning to predict which users are likely to leave your app.

![Website-ChurnPrediction-Header](https://www.adikteev.com/hs-fs/hubfs/Website-ChurnPrediction-Header.gif?width=500&height=281&name=Website-ChurnPrediction-Header.gif "Website-ChurnPrediction-Header")

[ collect your free scorecard ](https://content.adikteev.com/contact-us_churnscorecard?hsLang=en)

**monthly churn scorecard**

![Website-Mobile-Churn Predi-Churn Scorecard visual](https://www.adikteev.com/hs-fs/hubfs/Website-Mobile-Churn%20Predi-Churn%20Scorecard%20visual.png?width=400&height=381&name=Website-Mobile-Churn%20Predi-Churn%20Scorecard%20visual.png "Website-Mobile-Churn Predi-Churn Scorecard visual")

Get access to your Churn Scorecard and see:

![Adikteev-Rebranding-Icons-Bullet point-White](https://www.adikteev.com/hs-fs/hubfs/Adikteev-Rebranding-Icons-Bullet%20point-White.png?width=15&height=15&name=Adikteev-Rebranding-Icons-Bullet%20point-White.png)  Buckets of users ranked by churn likelihood

![Adikteev-Rebranding-Icons-Bullet point-White](https://www.adikteev.com/hs-fs/hubfs/Adikteev-Rebranding-Icons-Bullet%20point-White.png?width=15&height=15&name=Adikteev-Rebranding-Icons-Bullet%20point-White.png)  Potential 30-day revenue at risk from churn 

[ What is a Scorecard? ](https://www.adikteev.com/churn-scorecard?hsLang=en)

**monthly churn scorecard**

![Website-Mobile-Churn Predi-Churn Scorecard visual](https://www.adikteev.com/hs-fs/hubfs/Website-Mobile-Churn%20Predi-Churn%20Scorecard%20visual.png?width=400&height=381&name=Website-Mobile-Churn%20Predi-Churn%20Scorecard%20visual.png "Website-Mobile-Churn Predi-Churn Scorecard visual")

Get access to your Churn Scorecard and assess:

![Adikteev-Rebranding-Icons-Bullet point-White](https://www.adikteev.com/hs-fs/hubfs/Adikteev-Rebranding-Icons-Bullet%20point-White.png?width=15&height=15&name=Adikteev-Rebranding-Icons-Bullet%20point-White.png)  How your users interact with your app

![Adikteev-Rebranding-Icons-Bullet point-White](https://www.adikteev.com/hs-fs/hubfs/Adikteev-Rebranding-Icons-Bullet%20point-White.png?width=15&height=15&name=Adikteev-Rebranding-Icons-Bullet%20point-White.png)  When they might stop using it

![Adikteev-Rebranding-Icons-Bullet point-White](https://www.adikteev.com/hs-fs/hubfs/Adikteev-Rebranding-Icons-Bullet%20point-White.png?width=15&height=15&name=Adikteev-Rebranding-Icons-Bullet%20point-White.png)  Revenue impact in the next 30 days

[ What is a Scorecard? ](https://www.adikteev.com/churn-scorecard?hsLang=en)

### **OUR CHURN PREDICTION MODEL**

### ![Adikteev-Rebranding-Icons-magnifying](https://www.adikteev.com/hs-fs/hubfs/Adikteev-Rebranding-Icons-magnifying.png?width=102&height=74&name=Adikteev-Rebranding-Icons-magnifying.png)

### Review Diverse Churn Signals

Count user's** recency, frequency, and revenue generated.**

### ![Website-Rebranding-RTG-Graph icon](https://www.adikteev.com/hs-fs/hubfs/Website-Rebranding-RTG-Graph%20icon.png?width=102&height=78&name=Website-Rebranding-RTG-Graph%20icon.png)

### See Revenue at Risk

**Calculate potential revenue loss** from likely to churn users.**  
**

### ![Adikteev-Rebranding-Icons-10](https://www.adikteev.com/hs-fs/hubfs/Adikteev-Rebranding-Icons-10.png?width=123&height=86&name=Adikteev-Rebranding-Icons-10.png)

**85% Prediction Accuracy**

**c**

**Rely on AUC ROC score **for precise machine learning predictions.

## HOW DOES IT WORK?

![Adikteev-Rebranding-Icons](https://www.adikteev.com/hs-fs/hubfs/Adikteev-Rebranding-Icons.png?width=120&height=87&name=Adikteev-Rebranding-Icons.png)

Our churn algorithm analyzes the entire app audience.

![Adikteev-Rebranding-Icons-11](https://www.adikteev.com/hs-fs/hubfs/Adikteev-Rebranding-Icons-11.png?width=120&height=87&name=Adikteev-Rebranding-Icons-11.png)

It segments your user base by churn probability over a defined period of time, and delivers a monthly Churn Scorecard to your inbox.

![Adikteev-Rebranding-Icons-06](https://www.adikteev.com/hs-fs/hubfs/Adikteev-Rebranding-Icons-06.png?width=120&height=87&name=Adikteev-Rebranding-Icons-06.png)

Thanks to our API connections, you can use the list of churn based segmented user IDs to fuel your retention strategy.

[ Learn about Churn prediction ](https://www.adikteev.com/churn-prediction-ultimate-guide?hsLang=en)

### SOLVE THE USER CHURN PUZZLE

Predict which users are likely to leave your app for good and keep them.

[ Let's solve it! ](https://content.adikteev.com/contact-us_churn_prediciton?hsLang=en)

### SOLVE THE USER CHURN PUZZLE

Predict which users are likely to leave your app for good and keep them.

[ let's solve it! ](https://content.adikteev.com/contact-us_churn_prediciton?hsLang=en)

```json
{
  "@context" : "https://schema.org",
  "@type" : "FAQPage",
  "mainEntity" : [ {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "The average app loses 77% of its DAUs within the first 3 days after install. Without implementing retargeting campaigns, 77% of that app’s UA budget is essentially going down the drain (Appsflyer study)."
    },
    "name" : "I already run UA. Why do I need retargeting?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "We offer custom creatives and custom pre-launch analysis. Our in-house studio can develop ads of any format but specializes in playable and video ads to maximize performance."
    },
    "name" : "Do you provide creative services?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Users try out a lot of apps but decide which ones they want to stop using within the first 3-7 days. The key to success is to get users hooked during that critical first 3-7 day period, and then keeping them engaged long term."
    },
    "name" : "Why is retention important to growth?"
  } ]
}
```