I already run UA. Why do I need retargeting?

The average app loses 77% of its DAUs within the first 3 days after install. Without implementing retargeting campaigns, 77% of that app’s UA budget is essentially going down the drain (Appsflyer study).

Do you provide creative services?

We offer custom creatives and custom pre-launch analysis. Our in-house studio can develop ads of any format but specializes in playable and video ads to maximize performance.

Why is retention important to growth?

Users try out a lot of apps but decide which ones they want to stop using within the first 3-7 days. The key to success is to get users hooked during that critical first 3-7 day period, and then keeping them engaged long term.

April 30, 2025

The No-Stress Way to Reach 63% of iOS Users

By Adikteev · 2 minute read

Retargeting on iOS has felt like a game of Whack-a-Mole for a while now. IDFA restrictions threw a wrench in everything, and we all know the struggle of trying to re-engage strategically when it feels like half your audience has slipped through your fingers.

If you think iOS retargeting is long gone, we get you. It’s frustrating when 41% of the revenue is there, but the tools to reach those users feel like they're disappearing. But guess what? It’s not a lost cause.
So how do we make iOS retargeting work in a world where privacy laws keep changing and opt-ins feel elusive?

Reaching the “Unreachable”: Retargeting Rebooted

First, the good news: iOS opt-in rates are climbing. Globally, they’ve hit 35% as of Q1 2025. In gaming, it’s even better at 39%. That’s a big win compared to where we were not too long ago.

So yes, retargeting iOS users is back on the table. But what about the other 65%?

We wanted to close that gap, helping you reach more of the users who still drive the majority of iOS revenue, even if they haven’t opted in. After all, iOS accounts for 41% of app revenue and has 65% higher ARPDAU than Android.

Now, we’ve found a way. One that’s legal, ethical, and refreshingly effective. With it, you can reach up to 63% of all iOS users–nearly double what IDFA opt-ins alone can offer.

From Opt-Outs to Successful Outcomes

No, you’re not dreaming! Adikteev’s 360° Retargeting strategy is a game changer. We combine deterministic and probabilistic methods to reach a wider net of users. Better yet? It’s fully GDPR and CCPA compliant.

With our approach, you get:

96% increase in audience size
79% accuracy in identifying opt-out users
Lower cost per re-engagement

This isn’t just about hitting numbers. It’s about getting real, meaningful engagement and growth that moves the needle.

Complex Doesn't Have to Mean Complicated

It’s time to let go of the “iOS retargeting is dead” mantra. It’s alive and kicking, and we’ve got the tools to prove it. It’s the best of both worlds: the power of retargeting with full respect for user privacy. Because compliance is non-negotiable. We’ve made sure all of our processes fully meet privacy requirements so you can focus on what you do best–growing your app and engaging users–without worrying about crossing any lines.

With Adikteev’s 360° iOS Retargeting solution, you can reach more users, bring them back into the fold, and increase your app’s revenue. Ready to give it a shot? Let’s chat.