RETAIN TO REIGN.
Turn installs into active and engaged players.

RETAIN TO REIGN.
Turn installs into active and engaged players.

HOW TO RULE USER RETENTION

ANALYZE YOUR
AUDIENCE
Find your high-value users and know what makes them tick. Run a pre-launch analysis of your app audience.

OPTIMIZE YOUR
AD SPEND
Predict churn for app users and adjust bids with churn scores to maximize ROAS and allocate budget smarter.

BRING IN MORE
REVENUE
Increase user loyalty by retargeting existing users: new installers, active users, and paying users.
WHat makes us unique

Proven ROAS
Rely on proven retention strategies across all app verticals to drive high ROAS.

Churn Based Bidding
Not only our DSP is custom-built to run efficient retargeting campaigns and eliminate noise from inaccurate bid requests, but it also scores users based on their churn probability and segments them accordingly.
By integrating churn prediction into our bidding strategy, we outperform standard bid price models and consistently deliver strong ROAS.

Creative Design
Launch unforgettable campaigns tailored to your app. Leverage videos and playables crafted by our in-house creative team and powered by our Creative platforms.
We also collaborate with partners like Craftsman+ and Playable Factory to streamline your workflow and accelerate your creatives go-to-market.

Privacy Compliance
We are fully compliant with GDPR and COPPA regulations. Our legal team is readily available to review any required documentation and ensure that every campaign runs within the appropriate legal framework. With Adikteev, you gain all the tools you need to drive retention success—while operating in a privacy-first environment.

Retargeting expertise
Our DSP is fully dedicated to retargeting—no UA, no unnecessary complexity, no extra cost.
It’s lean, efficient, and built to re-engage the right users at the right price.
Before launching, our team analyzes your entire app audience to design a custom setup based on your goals.
With 13 years of experience, we know what works—and how to make it work faster.
Adikteev are one of King's most important retargeting partners for performance marketing. Performance is impressive, with Adikteev delivering significant spend and reactivation volumes while hitting our targets. The level of service we've received has been key to the success of our partnership, not just from responsiveness but also for test ideas and willingness to try something new.

Simon Hales
Associate Director Performance Marketing | @ King
Adikteev's strategic approach to retargeting let us expand our campaigns across multiple countries without compromising on performance. Their expertise in audience segmentation and continuous optimization has been the reason we’ve achieved our growth objectives again and again.

Dmitry Panteleev
Head of Digital Marketing | @ Joom
Adikteev’s CTV performance blew past our expectations. Their approach—especially the predictive buying logic refined through retargeting—helped us reach new, high-quality users more effectively than any prior CTV partner

Colin Tong
Sr. Growth Marketing Manager | @ Tech Tree Games

Adikteev team members are extremely personable and they go the extra mile.

Brett Patterson
Vice President of User Acquisition | @ Influence Mobile

Retargeting with Adikteev helps us capitalize on our UA investment and also consolidate our presence in some big European markts.

Irina Dan
Senior Performance Marketing Manager | @ Lifesum
We've been very impressed with Adikteev's transparency, openness and attention to detail. They've been extremely responsive to our app's needs, and their expertise have helped us protect our user acquisition investment and better target our users.

Nick Cullen
User Acquisition Manager | @ GameHive
Adikteev has been a partner we can rely on from setup to execution of our retargeting campaigns. They have advised us on the best strategy for our users, and taken our perspective into account when it comes to which users to target. We’re also extremely pleased with their incrementality testing abilities, and have gotten a real sense of our campaign performance as a result.

Rola Nubani
UA Manager | @ Clawee
Our initial campaign focus was ROAS, but we decided to switch over to measuring incrementality which we feel shows the real value of retargeting. Adikteev made this change possible thanks to their versatility and custom approach. They were able to help us change directions while still maintaining campaign performance.

Krisztina Simon
Retargeting Lead | @ Product Madness
Working with Adikteev gave us the ability to make our app re-engagement strategy successful. We had control over every aspect of our campaigns and the team paid close attention to the performance.

Anton Nesterov
Senior Marketing Manager | @ Pixonic
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