Adikteev is the leading app re-engagement platform for performance-driven marketers, consistently ranked in the top 5 of the Appsflyer Performance Index. We help the world’s top-spending app publishers increase retention, reacquire churned users and drive incremental revenue. App publishers in gaming, ecommerce, on-demand, services and entertainment rely on us to deliver made-to-measure strategies, creatives and algorithms.
As programmatic is the natural and necessary complementary channel to your social media re-engagement strategy, we believe you deserve a comprehensive pre-launch analysis or a deep audit of your app to define your optimal audience engagement strategy before the first programmatic media dollar is even spent.
The in-house design team is ready to deliver performance-driven, high quality creatives. Our ads are immersive, innovative, memorable, and as always, tailored to fit your app’s specific needs.
Learn moreOur bid price is directed at users, not segments, sending your ads directly to their intended audience. Dynamic Creative Optimization allows us to optimize campaigns at the user level, making our ads as personal as possible. The best creative combinations are customized and developed in real time, ensuring they leave a lasting impact.
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Adikteev was the first app re-engagement partner in the world to focus on the most important metric: incrementality. We quickly became experts in PSA, Ghost Ads, and ITT, allowing us to offer the most accurate, transparent and verifiable incrementality measurement on the market for all of our clients. Here’s our talk on incrementality measurement from 2017.
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Get installers to completetheir first valuable action
Encourage new users to re-open your app within the first few days post install
Generate measurable incremental revenue to optimize your app ROI
Increase video views, additional subscriptions, or whatever else your app requires
Drive churned users to re-open your app
Strengthen user loyalty within the first 7 days post install. Boost your app usage on a daily basis
Adikteev's insights and strategy were tailor-made to fit our app's needs, which has made all the difference when it comes to preventing churn and targeting our audience. We saw great results in our revenue and ROAS, and we look forward to continuing our collaboration."
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Adikteev has been so thoughtful in defining and executing a strategy that makes sense considering the requirements of a premium fashion e-retailer."
There are many sources for app retargeting but almost all lack methodology and ability to accurately measure uplift. Adikteev's innovation puts them ahead of the pack for performance-driven teams like Nexon."
As app marketers begin to shift their focus away from just user acquisition to retargeting to get the highest possible value out of their users, new ad formats and approaches to segmentation and optimization bring with them new challenges for how to identify the strategies that bring the most value.
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Working in performance marketing, we’ve all had to have some tough conversations with our bosses from time to time. That quarterly performance review when all of your work is dissected and picked apart, or the phone call at the weekend when your campaign starts overspending for some unknown reason.
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Coupled with the rise of playable and video ads that tend to be viewed rather than clicked on, performance marketers have found that view-through attribution (VTA) proved to be a more accurate measurement mechanic in evaluating and optimizing retargeting campaigns.
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