The most advanced
app re-engagement platform

Activate, Upsell, and Retain your audience

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Who we are

Adikteev is the leading app re-engagement platform for performance-driven marketers, consistently ranked in the top 5 of the Appsflyer Performance Index. We help the world’s top-spending app publishers increase retention, reacquire churned users and drive incremental revenue. App publishers in gaming, ecommerce, on-demand, services and entertainment rely on us to deliver made-to-measure strategies, creatives and algorithms.

Three reasons to re-engage your audience:







Higher retention rates*

Incremental revenue

More in-app actions

*for apps with high to average adoption vs. apps with low to zero


1. Custom strategy for every app

As programmatic is the natural and necessary complementary channel to your social media re-engagement strategy, we believe you deserve a comprehensive pre-launch analysis or a deep audit of your app to define your optimal audience engagement strategy before the first programmatic media dollar is even spent.

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2. Memorable & immersive custom creatives

The in-house design team is ready to deliver performance-driven, high quality creatives. Our ads are immersive, innovative, memorable, and as always, tailored to fit your app’s specific needs.

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3. User-level optimization and pricing

Our bid price is directed at users, not segments, sending your ads directly to their intended audience. Dynamic Creative Optimization allows us to optimize campaigns at the user level, making our ads as personal as possible. The best creative combinations are customized and developed in real time, ensuring they leave a lasting impact.

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4. Incrementality expertise

Adikteev was the first app re-engagement partner in the world to focus on the most important metric: incrementality. We quickly became experts in PSA, Ghost Ads, and ITT, allowing us to offer the most accurate, transparent and verifiable incrementality measurement on the market for all of our clients. Heres our talk on incrementality measurement from 2017.

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Engaging users
all along the funnel



Trigger first action

Get installers to completetheir first valuable action

Prevent churn

Encourage new users to re-open your app within the first few days post install



Drive incremental revenue

Generate measurable incremental revenue to optimize your app ROI

Boost actions

Increase video views, additional subscriptions, or whatever else your app requires



Restore lost users

Drive churned users to re-open your app

Grow incremental actions

Strengthen user loyalty within the first 7 days post install. Boost your app usage on a daily basis

Our fully transparent incrementality measurement capabilities can show you the actual incremental value of any of these campaigns on your audience.


We work with:



We’re looking for talented, passionate team members


Our results


Adikteev's insights and strategy were tailor-made to fit our app's needs, which has made all the difference when it comes to preventing churn and targeting our audience. We saw great results in our revenue and ROAS, and we look forward to continuing our collaboration."

Helene Queriault, Chief Marketing Officer
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Adikteev has been so thoughtful in defining and executing a strategy that makes sense considering the requirements of a premium fashion e-retailer."

Maximilien Von Weisberg, Senior Traffic Manager

There are many sources for app retargeting but almost all lack methodology and ability to accurately measure uplift. Adikteev's innovation puts them ahead of the pack for performance-driven teams like Nexon."

Warren Woodward, UA Executive Director

The latest

Mastering App Retargeting: Introduction to Incrementality

As app marketers begin to shift their focus away from just user acquisition to retargeting to get the highest possible value out of their users, new ad formats and approaches to segmentation and optimization bring with them new challenges for how to identify the strategies that bring the most value.

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How to Sell App Retargeting to Your Boss, Like a Boss

Working in performance marketing, we’ve all had to have some tough conversations with our bosses from time to time. That quarterly performance review when all of your work is dissected and picked apart, or the phone call at the weekend when your campaign starts overspending for some unknown reason.

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Finding Your Attribution Sweet Spot with VTA

Coupled with the rise of playable and video ads that tend to be viewed rather than clicked on, performance marketers have found that view-through attribution (VTA) proved to be a more accurate measurement mechanic in evaluating and optimizing retargeting campaigns.

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Get a personalized audit of your app

Boost revenue, save time, and get control

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