48% More ROAS. Zero Setup Changes.

What if your banner ads did more than just show up? What if they stood out, pulled users in, and drove real results, all without requiring a complete creative overhaul?

That’s exactly what enriched banners do. And if you’re in mobile gaming, you’ll want to pay particularly close attention to the results of our enriched banner analysis.

What Are Enriched Banners?

Think of enriched banners as the upgraded version of standard display ads. They combine dynamic visual effects, subtle motion, and intelligent design cues to capture user attention faster and hold it longer. Enriched banners add a ton of value without the heavy lift of building full-blown videos or playables.

Built with MRAID technology, these banners introduce subtle yet powerful enhancements that elevate performance without overwhelming the user experience. Think static simplicity, enhanced with dynamic power.

What's driving engagement?

We broke down the top visual enhancements that are fueling enriched banner engagement:

• Subtle motion: Eye-catching animation that draws attention while keeping the user flow smooth and uninterrupted.
• Glow and pulse effects: Adds life to your CTAs, making them pop just enough to inspire action.
• Layered depth: Creates a dimensional feel that makes banners stand out from flat, static creatives.

Each element is purpose-built to reduce banner blindness and elevate click-through and post-click experiences.

Static vs Enriched: Which One Would You Click On?

Sometimes, seeing is believing. Here’s how static and enriched banners stack up—visually and functionally.

📊 Visual enhancements = functional upgrades

Static banners rely on static layout and copy alone. Enriched banners, on the other hand, use movement, depth, and glow to subtly command attention—without needing to take over the screen or disrupt user flow.

👀 Visual Comparison

Static Banner:

Enriched Banner:

Which One Would You Click On?

Be honest—where does your eye go first?

That’s the difference a few smart creative enhancements can make. Enriched banners don’t just look better; they perform better. They guide the user’s eye, spotlight the CTA, and increase the chances of meaningful engagement—whether through clicks, impressions, or post-view conversions.

And the best part? You don’t have to overhaul your media plan or build from scratch. With enriched banners, the creative lift does the heavy lifting—within the same placements, with zero disruption.

Real Results: Q1 Gaming Campaigns

Enriched banners look good, right? But we prefer data.

That’s why we ran a large-scale performance analysis across a wide range of mobile gaming campaigns in Q1 2025 to measure exactly how much impact enriched banners deliver. The results were clear:

🧠 +48% ROAS compared to static banners
🙌 More re-attributions from previously inactive users
🔄 Consistent performance across Casino, Betting, RPG, Arcade, and Simulation verticals

Across genres and formats, enriched banners outperformed their static counterparts—proving that great design isn’t just for show. It drives real results.

Re-Activating With Enriched Banners

One of the biggest advantages of enriched banners? You don’t have to change a thing.

They slide effortlessly into your existing setup. No bidding adjustments, no new placements, no SDK headaches. It’s like upgrading your car with a turbo engine without ever popping the hood.

And the impact goes beyond just clicks. Enriched banners influence user behavior passively, re-engaging and converting even those who don’t tap. It’s quiet, effective persuasion, working in the background to lift performance where it counts.

Ready to drive scroll-stopping results? Don’t just serve ads. Serve experiences that convert. Get in touch to get started.