strategic insights
Personalization Drives Results: By analyzing behavioral data, Adikteev collaborated with this mobile gaming giant to craft personalized messaging strategies tailored to players at different lifecycle stages. This approach significantly improved engagement, particularly among dormant players. Through detailed audience segmentation, the campaigns targeted both lapsed payers and non-payers, leveraging ads to monetize non-paying users and encouraging in-app purchases from paying users. Active targeting campaigns have been strategic to optimizing re-engagement efforts, offering valuable insights into how to connect with various user segments.
Creative Testing for Growth: A/B testing across ad creatives and formats revealed key insights into what resonates with players. Adikteev worked closely with the team to implement and refine a user-generated content strategy, which proved to be highly effective in retargeting campaigns. As one of the few retargeting partners using UGC at scale, Adikteev helped bring authenticity to the campaigns, enhancing their appeal and delivering strong engagement results.
Retargeting Beyond Acquisition: Retargeting campaigns proved instrumental in maximizing the value of the team’s user acquisition efforts. By re-engaging lapsed players, this developer not only increased its titles’ DAUs but also unlocked new revenue opportunities, reinforcing the importance of retargeting as a long-term strategy. For mature titles, retargeting plays a critical role in retaining existing users, with a higher percentage of marketing spend typically allocated to these campaigns. Adikteev partnered worked the team to determine the optimal timing to initiate retargeting efforts for games that have been on the market for a while, ensuring continued engagement and sustained growth over time.
about the developer
A global leader in mobile gaming, this developer has released some of the world’s most popular games. With a focus on delivering fun, engaging, and accessible gaming experiences, they continuously explores new strategies to enhance player engagement and retention. Collaborating with Adikteev, the team aimed to tackle the challenge of re-engaging dormant players while strengthening the loyalty of active users across its portfolio.