“Adikteev helped us re-engage the right players and blew past our ROAS goal on iOS. We're excited to keep scaling this together.”
Alejandro Gutierrez
Game Growth Manager @Tilting Point
background
Tilting Point is a mobile game publisher known for scaling indie and live-service titles, with more than 80 games managed, published, or co-developed to date. One of its flagship live-service titles is Star Trek: Timelines, a mobile strategy role-playing game (RPG) that lets players assemble a crew from across the Star Trek universe.
With a dedicated, long-tenured player base, it's a natural fit for re-engagement, and the focus of this campaign on iOS.
objective
The goal was to win back players who had stopped returning to Star Trek Timelines on iOS, without letting efficiency slip as spend scaled.
The campaign set out to:
campaign strategy
The strategy centred on two focused levers:
results
This campaign demonstrated that concentrating spend on paying customers, and reaching them through a worldwide audience view, can keep ROAS well above target while leaving room to scale further.
The wider lesson for live-service strategy role-playing games (RPGs) is that a focused, behaviour-led re-engagement strategy consistently outperforms broad or heavily over-segmented targeting.