“ Our strategy with Adikteev reinforced the importance of converting users into first bookings. By targeting recently active non-payers with personalized creatives and promo codes, we increased first bookings while scaling spend by 430%, all while remaining profitable.
A key learning was that broad retargeting without strict country segmentation helped us engage high-value users wherever they are.
The addition of probabilistic iOS campaigns also unlocked new reach and reduced CPA by 26%.”
Haithem Benabila
Performance Marketing Manager @Omio
background
Omio is a travel platform that lets users compare and book trains, buses, flights, and ferries from hundreds of transport providers across dozens of countries.
UA campaigns were strong, but Omio wanted to move new users through the funnel via retargeting campaigns
the objective
Increase number of First Bookings
strategy