This year, the AppsFlyer Performance Index (2026 Edition) ranked 57 media sources on 27.2 billion paid installs and 42.2 billion remarketing conversions, and Adikteev finished in the top five across both gaming and non-gaming, on Android and iOS.
That result means more this year because AppsFlyer changed how it measures quality. Instead of retention, the index now uses the quarter-over-quarter change in advertiser spend, which AppsFlyer describes as a more direct read on where advertisers are putting their money. A strong position therefore shows that advertisers increased their spend with a partner from one quarter to the next, not only that the partner delivered volume.
The index places every media source on the same list, from the large self-attributing networks to independent DSPs. Meta, Google and TikTok work with their own inventory and first-party data at a scale no independent platform shares, so the most meaningful benchmark for us is the independent field. Against that field, we led in most of the categories we compete in, and in one category we also finished ahead of the large platforms. That is the direction we intend to keep moving in.
Across all Android gaming genres, we ranked #4 in the Power ranking, directly behind Meta Ads, Google Ads and TikTok for Business, and no other DSP ranked higher.
The pattern holds in Action & Strategy, where we ranked #4 behind the same three platforms.
Android Gaming Overall and Action & Strategy, Power ranking. Source: AppsFlyer Performance Index (2026 Edition), Remarketing Index, Global region.
We ranked #1 in both the Power and the Volume rankings for Social Casino, with Meta Ads at #2 and Google Ads at #3 on both lists.
Last year, we ranked #2 on volume in this category. This year, we moved to #1 and also led the Power ranking, which means we brought back the most Social Casino players while advertisers kept increasing their spend with us.
Android Social Casino, Power and Volume rankings. Source: AppsFlyer Performance Index (2026 Edition), Remarketing Index, Global region.
On iOS volume, we ranked #2 behind Meta Ads and ahead of TikTok for Business. In the Power ranking, we placed #3.
Since App Tracking Transparency, most iOS users do not share their IDFA, which makes scale on iOS hard to reach for any retargeting partner. Our #2 position on volume, behind only Meta, shows that gaming advertisers can still reach iOS users at scale outside the large platforms.
iOS Gaming Overall, Volume ranking. Source: AppsFlyer Performance Index (2026 Edition), Remarketing Index, Global region.
Across all non-gaming categories on Android, we ranked #5 in the Power ranking. Apart from Meta Ads, Google Ads and TikTok for Business, only one independent DSP ranked above us.
Android Non-Gaming Overall, Power ranking. Source: AppsFlyer Performance Index (2026 Edition), Remarketing Index, Global region.
In Finance on Android, we ranked #4 in the Power ranking behind Meta Ads, Google Ads and TikTok for Business, which makes us the #1 independent DSP* for finance apps. Google Marketing Platform (DV360 and CM360) followed at #5, placing us ahead of Google’s own DSP.
Android Finance Overall, Power ranking. Source: AppsFlyer Performance Index (2026 Edition), Remarketing Index, Global region.
If you’re planning your remarketing for 2027, our team would be happy to walk you through what these results could look like for an app like yours.
Finally, thank you to our clients and partners for trusting us with their growth and working alongside us all year, and to our team, whose work on every campaign made these rankings possible.