Adikteev is now licensed with U.S. state gaming regulators wherever a license is required, and cleared to operate everywhere else — making compliant mobile retargeting and Connected TV advertising available to sports betting and iGaming operators across the entire U.S. market.
Sports betting and online casino are among the most tightly regulated sectors in U.S. digital advertising, and the rules are set state by state rather than federally.
Each state that legalizes the activity licenses the operator running the sportsbook or casino — and, in most cases, extends its oversight to the companies that do business with that operator. This is the vendor and supplier layer, and it deliberately reaches broadly: in many states it applies to virtually any company providing goods or services to a licensed operator, advertising and media-technology partners included.
In practice, that means a state can require the advertising vendor behind a campaign to be registered before a single impression is served. Where a state imposes that requirement, an operator can only work with a partner who holds the registration. Where a state imposes no such requirement, campaigns can run under the state's advertising rules without a separate certification.
Here is the part the market underestimates: many advertising and media partners active in this space are not compliant.
They operate in regulated states without the registrations those states require — and the exposure lands on the operator as much as on the vendor. Enforcement is real and active. Tennessee's regulator has issued hundreds of thousands of dollars in fines, with penalties scaling from $10,000 to $25,000 per offense and explicit warnings that businesses collaborating with unlicensed operators face civil or criminal penalties. Pennsylvania's Gaming Control Board has levied six-figure fines on operators for compliance failures, and state regulators across the country can escalate from written warnings to seven-figure fines and, ultimately, license suspension or revocation.
The takeaway for any operator: the compliance status of your advertising partner is your risk, not just theirs.
Choosing a registered, vetted media partner is a direct way to protect your license.
As of July 2026, Adikteev, Inc. holds 9 active vendor/supplier registrations across 8 states*, covering both Sports Betting and iGaming.
Put those registrations together with the states that require no separate certification, and the picture is complete: Adikteev is available to run compliant campaigns for licensed operators across the entire U.S. market — licensed where required, cleared everywhere else.
By securing these registrations up front, Adikteev removes the friction and the risk that come with vendor compliance. Operators can:
The United States is the largest sports betting market in the world, projected to generate roughly $21.96 billion in sports betting revenue in 2026, with 39 states plus Washington, D.C. operating legal sports betting markets.
Online casino, though live in only seven states, grew 27.6% to a record $10.73 billion in 2025.
Growth on that scale intensifies competition for players — and with it, the cost and complexity of acquisition and retention. Compliant, performance-grade mobile advertising is no longer a nice-to-have for operators fighting for share; it's the cost of entry.
Adikteev's registrations position the company to serve that demand across the market.
This milestone extends Adikteev's core strengths — mobile app retargeting and Connected TV User Acquisition — into one of the most demanding regulated verticals in digital advertising, with the credentials to activate compliant campaigns for licensed operators across the entire U.S. market.
We built our reputation on measurable performance for the world's leading mobile apps. We're now bringing that same rigor — and the credentials to back it — to the operators shaping the future of regulated gaming in the U.S.
Talk to our team about compliant mobile retargeting and CTV for sports betting and iGaming → [contact link]
Registration data current as of July 2026. Applicability and status per state gaming regulator filings. Vendor/supplier registration requirements vary by state; Adikteev maintains registrations in the states that require them and operates in compliance with each state's advertising rules.
*These are registrations reviewed and granted by each state's gaming authority — the Arizona Department of Gaming, the Colorado Division of Gaming, the Massachusetts Gaming Commission, the Maryland Lottery and Gaming Control Agency, the Michigan Gaming Control Board, the New Jersey Division of Gaming Enforcement, the Pennsylvania Gaming Control Board, and the West Virginia Lottery.