The unexpected ROAS opportunities on iOS 15 revealed

Earlier this year, we released a report detailing why publishers should proceed with caution when spending on iOS and focus their retargeting efforts on Android campaigns. Now that time has passed and the industry has stabilized since Apple’s announcement, we can confidently say that the prognosis for retargeting on iOS may not be as dire as we once thought. Read on to learn about the opt-in rate we’re observing for iOS 14.5 and above.

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