CTV as a Performance Channel for App Growth

Written by Adikteev | Feb 2, 2026 1:56:31 PM

CTV has officially moved beyond upper-funnel awareness. For today’s app marketers, it’s becoming a measurable, scalable performance channel that supports growth across the full programmatic mix.

As CTV inventory expands, targeting improves, and measurement frameworks mature, performance teams are rethinking how Connected TV fits into their acquisition strategies. The question is no longer if CTV can drive impact, but how to activate it efficiently, measure it accurately, and scale it responsibly.

In this session, we’ll break down how leading app marketers are using CTV to drive scale, efficiency, and user quality. Our discussion will be grounded in real-world execution and insights from the 2026 CTV Performance Report.

🗓 Date: February 24, 2026
🕒 Time: 5:45PM CET

We’ll cover how to:

- Define CTV’s role within a performance-driven programmatic strategy
- Use CTV to support key growth goals: scale, efficiency, and user quality
- Structure campaigns and audiences effectively across prospecting and retargeting
- Optimize CTV-specific creative to drive impact while avoiding fatigue
- Measure true performance by balancing attribution, incrementality, and view-through impact

Join us for a practical, performance-focused discussion on how CTV is reshaping app growth strategies in 2026. You’ll leave with clear frameworks, tactical guidance, and proven approaches you can apply directly to your own programmatic campaigns.

Expert Speakers

YULIA
REZNIKOV
Performance Game Lead
Papaya

MIKE
GADD
Director of Customer Success
Singular

MARGOT
MILLER
Head of Content
Adikteev

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