Performance

UA Masterclass: Everything App Marketers need to know

In a post-IDFA world, why is user retention even more important?

Retargeting tips from Product Madness, a leader in social casino gaming

Adikteev’s interactive dashboard: Q&A with Saïd Khalid, UA Manager @LALALAB.

Use playable ads to boost user engagement and lifetime value

Incrementality vs. ROAS: Find the best strategy for your campaign

Statistical Significance: How to validate your incrementality test results

4 methods for measuring incrementality

How to Sell App Retargeting to Your Boss, Like a Boss