Performance

Bid shading: How to prevent overspending on inventory

iOS 14.5, one year later: What’s changed, what hasn’t

Trading apps report: Are you losing new installers?

Tried-and-true methods for deploying cross-promotion ads

Adikteev & Tempr.: Predictive technology for better user engagement

Podcast: The Year of Cross-Promo with Business of Apps

Adikteev is the no. 1 independent retargeting platform for gaming apps

Why share organic in-app events with your retargeting partner

Proven marketing initiatives for trading apps to keep users active and engaged

Why turn to a retargeting partner over self-serve retargeting platforms

UA Masterclass: Everything App Marketers need to know

In a post-IDFA world, why is user retention even more important?

Retargeting tips from Product Madness, a leader in social casino gaming

Adikteev’s interactive dashboard: Q&A with Saïd Khalid, UA Manager @LALALAB.

Use playable ads to boost user engagement and lifetime value

Incrementality vs. ROAS: Find the best strategy for your campaign

Statistical Significance: How to validate your incrementality test results

4 methods for measuring incrementality

How to Sell App Retargeting to Your Boss, Like a Boss