Uncover the myth of IDFA: What to expect from retargeting capabilities on iOS vs. Android
Since the release of iOS 14, nearly 50% of users have installed it on their Apple devices. As a leader in the app re-engagement universe, Adikteev has been hard at work to give you insights about:
the impact of reduced IDFA collection on retargeting
which strategy is the best to optimize your retargeting budget