During WWDC in June, Apple shook the ad industry by announcing it would be embedding a new opt-in system for tracking users’ IDFA (Identifier for Advertisers). The new iOS 14 feature will prompt users with a pop-up, asking them if they will allow personal tracking for advertising purposes.
Adikteev teamed up with a leading hyper casual gaming company to conduct a live experiment and found that the opt-in rate for this game was significantly higher than anyone else in the industry has reported. In some cases, our research showed us that opt-in rates can be as high as 70%. Download our report to get the full story!