Will app re-engagement campaigns be less efficient due to reduced IDFA collection on iOS 14?
Not necessarily. Algorithmic segmentation, or machine learning-based audience segments can help you identify the highest value users for your app re-engagement campaigns. Integrated machine learning predictions automatically create custom user segments, ensuring that app marketers are delivering their ads to the most relevant audience possible in order to meet their marketing goals.
So what is algorithmic segmentation and how should you use it?
Our paper will address all of these concerns and guide you through different scenarios and use cases to adapt to your campaign strategies.
Get the white paper to learn more!