The Beginner's Guide to Programmatic Advertising

Programmatic advertising is a complex and ever-changing subject, but its mechanism remains constant. In order to better your understanding of how it works, this guide will: 

  • Give an overview of RTB landscape 
  • Explain the pros and cons of first-price and second-price auctions
  • Describe how to estimate inventory value
  • Define why a DSP is the way to go

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