How to get ready for life post-IDFA:

Finally, Apple has made it official. iOS 14.5 will be put in place April 26. 

What can marketers expect after this announcement? Should we be worried?

In 2020, Adikteev was among the first retargeting DSPs to study the impact of IDFA depreciation on app retargeting. This year, we’ve teamed up with a leading e-commerce publisher to get more insights about what app publishers can expect from Apple’s ATT framework. With up-to-date opt-in results, our guide offers strategic recommendations for your app to help mitigate the impact of IDFA depreciation.

Get your full guide here! 


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