After 7 days of install, the probability that users will return to an app drops to 4%. It’s a huge waste of user acquisition (UA) dollars to let these users become inactive. By efficiently analyzing your audience, you can develop an audience segmentation strategy to bring back lapsed users and protect your UA investment.

With this guide, you’ll learn:

• The criteria for segmenting your audience
• Which strategies to employ for each retargeting objective
• What KPIs to measure for all your re-engagement goals

Ready? Let’s dive in!