App marketers saw unprecedented changes for their businesses this year. Despite all of these ups and downs, every player in the app universe must rise to the occasion and come up with creative solutions! But before putting all this behind us, we would like to present you with this year’s key events and give you reasons to be optimistic in the coming year. In our 2020 recap, you’ll find out about:

• the impact of reduced IDFA collection on retargeting
• how COVID-19 has affected all major app verticals
• the rise of contact tracing apps at the state and national level
• the increase of concerns about cybersecurity
  

Read the full highlights for all the insights.