Impact iOS 14 on IDFA | What to expect from retargeting capabilities on iOS vs Android | Dec 2020

As a leader in the app re-engagement universe, Adikteev has been hard at work determining the impact of reduced IDFA collection on retargeting. The release of Apple’s App Tracking Transparency (ATT) framework has been delayed until early 2021, and there’s speculation that its launch will be postponed again. However, with the New Year fast approaching we’d like to take stock of where app re-engagement on iOS stands, and offer some insights about how marketers can adapt to the ever-changing landscape of app re-engagement.

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