App retargeting performance report 2021 iOS vs. Android | Gaming apps | May 2021

Adikteev has been hard at work developing solutions for publishers in search of new revenue streams in the wake of Apple’s iOS 14 announcement. For the moment, we’re encouraging publishers to shift their budget to Android in order to leverage Android’s larger audience size. To help steer app marketers in the right direction, we gathered some insights about what we’re seeing on iOS vs. Android, and share some key areas where publishers can leverage their Android audience.

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