THE MOST INTELLIGENT CROSS-PROMOTION STACK 

Maximize user LTV across your app portfolio by predicting churn likelihood among your users.

Identify affinity between users & apps in your portfolio, and activate your users from one app to another with no inventory cannibalization

Get in touch

The Smartest
X-promotion platform:

  • Maximize your UA investment
    by transferring future churners from one app to another

  • Identify portfolio level affinity
    between users & apps

  • Activate your users across your apps
    with no inventory cannibalization

Maximize user LTV across your app portfolio by transferring future churners from one app to another.

Identify affinity between users & apps in your portfolio, and activate your users from one app to another with no inventory cannibalization.

Thank you! Your submission has been received!
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Try it now

THE MOST INTELLIGENT CROSS-PROMOTION STACK 

Maximize user LTV across your app portfolio by predicting churn likelihood among your users.

Identify affinity between users & apps in your portfolio, and activate your users from one app to another with no inventory cannibalization

Get in touch

THE MOST INTELLIGENT CROSS-PROMOTION STACK 

Maximize user LTV across your app portfolio by predicting churn likelihood among your users.

Identify affinity between users & apps in your portfolio, and activate your users from one app to another with no inventory cannibalization

Get in touch

The Smartest
X-promotion platform:

  • Maximize your UA investment
    by transferring future churners from one app to another

  • identify portfolio level affinity
    between users & apps

  • Activate your users across your apps
    with no inventory cannibalization

Maximize user LTV across your app portfolio by transferring future churners from one app to another.

Identify affinity between users & apps in your portfolio, and activate your users from one app to another with no inventory cannibalization.

Get in touch
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Transfer and retain users across your app portfolio

cross-
promotion

WHY SHOULD YOU CONSIDER IT?

BUILD YOUR OWN

fortress

BUILD YOUR OWN FORTRESS

Ad tech and gaming actors are now converging while M&A activities are creating industry giants.

It’s essential for mobile game publishers to integrate cross-promotion capabilities in order to leverage their network effect and avoid relying entirely on competing companies to grow their new games.

lower your

ua costs

LOWER YOUR UA COSTS

Transfer users from one game to another, with no media out.

Drive traffic to your best performing games and make the most of your paying users from other games.

retain your

paying users

RETAIN YOUR PAYING USERS

If you’re like most top games, 90% of your revenue comes from 2% of your users.

It’s critical to retain this high-value percentage of users, even if that means redirecting them to another app in your portfolio. Plus, you don't want them to go to a competitor's app.

WHY SHOULD YOU CONSIDER IT?

back to basics

Once a user churns, it's likely that they'll download a competitor's app.
Cross-Promotion will keep this user in your app ecosystem.

Driving installs by targeting existing users in a different app within the same portfolio is the most valuable solution for app marketers who want to boost user LTV at the studio level while reducing their CPI.

Driving installs by targeting existing users in a different app within the same portfolio is the most valuable solution for app marketers who want to boost user LTV at the studio level while reducing their CPI.

In every app, there’s a moment in the user journey when the user is likely to churn. Without user IDs, it's impossible to re-engage users once they churn.

Once a user churns, it's likely that they'll download a competitor's app. Cross-Promotion will keep this user in your app ecosystem.

Driving installs by targeting existing users in a different app within the same portfolio is the most valuable solution for app marketers who want to boost user LTV at the studio level while reducing their CPI.

what for?

Build your own stack to fight new threats

Ad tech and gaming actors are now converging.

It's become mandatory for mobile game publishers to integrate X-promotion capabilities allowing them to leverage their network effect and avoid relying entirely on competing companies to grow their new games!

lower your UA costs in the post ios 14 world

You released or acquired a new game?

You want to focus effort on your best performing game and make the most of your praying users from other games?
Transfer users from one game to another, with no media out!

double down on your paying users to retain them in your portfolio

If you're like most top games, you probably have 90% of your revenue coming from 2% of your users (whales/VIP)

It's critical to keep those 2% VIP users in your portfolio, even if it is in another of your app.

Build your own stack to fight new threats

Ad tech and gaming actors are now converging.

It's become mandatory for mobile game publishers to integrate X-promotion capabilities allowing them to leverage their network effect and avoid relying entirely on competing companies to grow their new games!

lower your UA costs in the post ios 14 world

You released or acquired a new game?

You want to focus effort on your best performing game and make the most of your praying users from other games?
Transfer users from one game to another, with no media out!

double down on your paying users to retain them in your portfolio

If you're like most top games, you probably have 90% of your revenue coming from 2% of your users (whales/VIP)

It's critical to keep those 2% VIP users in your portfolio, even if it is in another of your app.

HOW DOES IT WORK?

Adikteev analyzes your audience in real time

Our dedicated churn algorithm ranks every single user with a churn score in real time

Set up and launch your cross-promotion campaign for selected churners segments

The affinity algorithm identifies the most relevant destination app to promote

Display custom X-promo experiences using the Adikteev dedicated CrossDK

Make users install the most suitable destination app in your portfolio

Let them play and generate positive and measurable ROI, then start again!

The dedicated churn algorithm ranks every single users with a churn score

The affinity algorithm identifies the most relevant destination app to promote

Display custom ads using the dedicated, light SDK

The affinity algorithm identifies the most relevant destination app to promote

Transfer users to the most suitable destination app in your portfolio

Generate a positive ROI

Display custom ads and native X-promo ads using the dedicated, light SDK

Transfer users to the most suitable destination app in your portfolio

Generate positive ROI

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

GET STARTED WITH SMART CROSS-PROMOTION

smart

CHURN DETECTION & APP AFFINITY RECOMMENDATIONS

With Adikteev’s Cross-Promotion Stack, app marketers can now retain their valuable users at the portfolio level.

Our in-house churn model predicts which users are likely to churn and when. Armed with machine learning, marketers can target these users before it’s too late with over 85% accuracy.

On top of this, our app affinity predictive model matches about-to-churn users with other apps in your portfolio based on their user profile. The app affinity model doubles your install rate by promoting the apps that have the most chance of generating interest for your users.

Our machine learning models offer:
-
High performance predictive churn model
-
Ultra-accurate app affinity engine driving substantial install uplift

activation

PLACEMENT &
full control

Cross-promotion is the most efficient way to retain your users at the portfolio level. 
In the past, app marketers had to choose between generating revenue from their ad inventory or using it to promote their own titles via cross-promo. The ROI of this method didn't always make the most business sense.

With Adikteev’s Cross-Promotion Stack, app marketers don’t have to choose anymore. We’ve developed a lightweight dedicated SDK that gives full control over all cross-promotion efforts without losing any revenue from your ad inventory.

Our stack:
-
Runs on a lightweight SDK
-
Can be deployed on iOS and Android (in Q3 2022)
-
Supports a variety of ad formats for seamless integration
- Native OS-inspired design
to boost performance
- Ad display timing control
for best user experience

DEDICATED

PLACEMENT &
full control

Cross-promotion has been proven to be an efficient way to retain your users at the portfolio level. With traditional cross-promotion methods, app marketers must choose between generating revenue from their ad inventory or using it to promote their own titles. The ROI of this method must be considered carefully, and it doesn’t always make the most business sense.
With Adikteev’s Cross-Promotion Stack, app marketers don’t have to choose anymore. We’ve developed a lightweight dedicated SDK that gives  full control over all cross-promotion efforts without missing any revenue from your ad inventory.
Our stack:
- Runs on a lightweight SDK
- Supports a variety of ad formats
(full screen, etc).
- Can be deployed on iOS and Android.
- Respect games’ UX thanks to native recommandations

smart

audience segmentation & app affinity recommendations

It’s a given that the key to a successful marketing campaign is to send the right message to the right audience at the right time. Addressing users too early or too late can cause them to churn and leave the app for good. With Adikteev’s Cross-Promotion Stack, app marketers can achieve all of these and prevent user churn.
Leveraging years of experience in app re-engagement, we have built an in-house machine learning model that can predict future which users are likely to churn. Armed with our AI intelligence, marketers can target these users before it’s too late.
In addition, we’ve developed an app affinity algorithm: when they’re about to churn, users are matched with other apps in your portfolio that the algorithm predicts they will enjoy. The app affinity algorithm has a huge impact on performance by promoting the apps that have the most chance of generating interest for your users.
Our algorithms offer:
- Realtime churn scoring system
- Seamless app recommendation engine.

Deploy your CROSS-Promotion tech stack in minutes

smart

audience segmentation
& app affinity recommendations

It’s a given that the key to a successful marketing campaign is to send the right message to the right audience at the right time. Addressing users too early or too late can cause them to churn and leave the app for good. With Adikteev’s Cross-Promotion Stack, app marketers can achieve all of these and prevent user churn.
Leveraging years of experience in app re-engagement, we have built an in-house machine learning model that can predict future which users are likely to churn. Armed with our AI intelligence, marketers can target these users before it’s too late.
In addition, we’ve developed an app affinity algorithm: when they’re about to churn, users are matched with other apps in your portfolio that the algorithm predicts they will enjoy. The app affinity algorithm has a huge impact on performance by promoting the apps that have the most chance of generating interest for your users.
Our algorithms offer:
- Realtime churn scoring system
- Seamless app recommendation engine.

dedicated

PLACEMENT &
full control

Cross-promotion has been proven to be an efficient way to retain your users at the portfolio level. With traditional cross-promotion methods, app marketers must choose between generating revenue from their ad inventory or using it to promote their own titles. The ROI of this method must be considered carefully, and it doesn’t always make the most business sense.
With Adikteev’s Cross-Promotion Stack, app marketers don’t have to choose anymore. We’ve developed a lightweight dedicated SDK that gives full control over all cross-promotion efforts without missing any revenue from your ad inventory.
Our stack:
- Runs on a lightweight SDK
- Supports a variety of ad formats
(full screen, etc).
- Can be deployed on iOS and Android.
- Respect games’ UX thanks to native recommandations

CROSS-PROMOTION TO THE NEXT LEVEL

smart

CHURN DETECTION & APP AFFINITY RECOMMENDATIONS

With Adikteev’s Cross-Promotion Stack, app marketers can now retain their valuable users at portfolio level.

Our in-house churn model predicts which users are likely to churn and when. Armed with machine learning, marketers can target these users before it’s too late with over 85% accuracy.

On top of this, our app affinity predictive model matches about-to-churn users with other apps in your portfolio based on their user profile. The app affinity model doubles your install rate by promoting the apps that have the most chance of generating interest for your users.

Our machine learning models offer:
- High performance predictive churn model
- Ultra-accurate app affinity engine driving substantial install uplift

activation

PLACEMENT &
full control

Cross-promotion is the most efficient way to retain your users at the portfolio level. 
In the past, app marketers had to choose between generating revenue from their ad inventory or using it to promote their own titles via cross-promo. The ROI of this method didn't always make the most business sense.

With Adikteev’s Cross-Promotion Stack, app marketers don’t have to choose anymore. We’ve developed a lightweight dedicated SDK that gives  full control over all cross-promotion efforts without losing any revenue from your ad inventory.

Our stack:
- Runs on a lightweight SDK
- Can be deployed on iOS and Android in Q3 2022
- Supports a variety of ad formats for seamless integration
- Native OS-inspired design to boost performance
- Ad display timing control for best user experience

CROSS-PROMOTION AT YOUR FINGERTIPS

We've built a self-serve platform to operate your cross-promotion strategy in one place. Connect all your portfolio titles and start transferring your future churners to another app in few clicks.

  • Self-serve platform
  • Portfolio title management
  • X-Promo campaign management
  • Automatic data stream detection
  • MMP native integration
  • Flexible source & destination app
  • User list management
  • Exhaustive ad format selection
  • Visual assets storage
  • Automated synchronization of apps

CROSS-PROMOTION AT YOUR FINGERTIPS

We've built a self-serve platform to operate your cross-promotion strategy in one place. Connect all your portfolio titles and start transferring your future churners to another app in few clicks.

  • Self-serve platform
  • Portfolio title management
  • X-Promo campaign management
  • Automatic data stream detection
  • MMP native integration
  • Flexible source & destination app
  • User list management
  • Exhaustive ad format selection
  • Visual assets storage
  • Automated synchronization of app

Launch your cross promo in few clicks

Step 1: Go to the cross-promotion platform and connect your app store ID to import your portfolio titles

Step 2: Easily manage your source and destination apps using the white/black lists feature

Step 3: Accuratelyselect your targeted audience for cross-promotion with the slider based on the churn score of each user

Step 4: Set up your cross-promotion campaign choosing the appropriate ad formats

Step 5: Monitor the performance of your cross-promotion campaign in real time with the reporting dashboard

easy-to-use

saas portal to monitor campaigns

The ergonomic GUI allows publishers to manage all portfolio titles in one place, get full control over all campaign data, and use custom reporting dashboards to monitor performance in real time
Custom reporting dashboards include options for audience selection with churn trigger, whitelisting and blacklisting, identifying the source and destination app, and a wide variety of ad formats.

SELFSERVE

PLATFORM

Set up a cross-promotion ecosystem across your portfolio in minutes while choosing which likely-to-churn users you would like to transfer from app A to app B, C or D 

Launch your cross promo in few clics

Launch your cross promo in few clicks

Connect to the

Cross-Promo platform

Connect to the cross-promotion platform and connect your app store ID to import your portfolio titles

Easily

manage
your source

Easily manage your source and destination apps using the white/black lists feature

SELFSERVE

PLATFORM

Accurately select your targeted audience for cross-promotion with the slider based on the churn score of each user

SELFSERVE

PLATFORM

Set up your cross-promotion campaign choosing the appropriate ad formats

SELFSERVE

PLATFORM

Monitor the performance of your cross-promotion campaign in real time with the reporting dashboard

OPTIMIZED

REACH

Address 100% of your about-to-churn users with dedicated cross-promo experiences (even those not exposed to ads)

SELFSERVE

PLATFORM

Set up a cross-promotion ecosystem across your portfolio in minutes while choosing which likely-to-churn users you would like to transfer from app A to app B, C or D 

OPTIMIZED

REACH

Address 100% of your about-to-churn users with dedicated cross-promo experiences (even those not exposed to ads)

SELFSERVE

PLATFORM

Set up a cross-promotion ecosystem across your portfolio in minutes while choosing which likely-to-churn users you would like to transfer from app A to app B, C or D 

Launch your cross promo in few clicks

Connect to the cross-promotion platform and connect your app store ID to import your portfolio titles

Easily manage your source and destination apps using the white/black lists feature

Accurately select your targeted audience for cross-promotion with the slider based on the churn score of each user

Set up your cross-promotion campaign choosing the appropriate ad formats

Monitor the performance of your cross-promotion campaign in real time with the reporting dashboard

HOW DOES IT WORK?

Adikteev analyses your audience in real time

The dedicated churn algorithm is raking every single users with a churn score

Set up and launch your Cross-promotion on selected churns

The affinity algorithm is identifying the most relevant destination app to promote

Display custom ads using the dedicated SDK

Transfer users to the destination app of your portfolio

the platform

Monitor your Cross-promotion campaigns' performance in real time thanks to the complete reporting features in the platform

Deploy your CROSS-Promotion tech stack in minutes 

Launch your cross-promo in few clicks

Step 1: Go to the cross-promotion platform and connect your app store ID to import your portfolio titles

Step 2: Easily manage your source and destination apps by choosing where you would like the ad to be promoted from a custom list

Step 3: Accurately select your targeted audience for cross-promotion with the slider based on the churn score of each user

Step 4: Set up your cross-promotion campaign choosing the appropriate ad formats

Step 5: Monitor the performance of your cross-promotion campaign in real time with the reporting dashboard

CONSULT OUR CROSS-PROMOTION EXPERT

Transfer and retain users across your app portfolio

Get in touch
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.