A JEEP, STARCOM & ADIKTEEV COLLABORATION
To promote the launch of the new compact SUV Jeep Compass, adikteev and Starcom create an innovative, integrated and impactful format that brings together image and video: the Motion Story Play.
adikteev and Starcom reveal the new Jeep Compass through the format Motion Story Play”
The new Compass by Jeep offers an audacious version of a compact, family SUV. Built to inspire freedom and adventure, this brand new Compass combines design and innovation and offers beautiful escapes, whether in town or off the beaten track. In order to rise awareness among potential clients, Jeep France and Starcom asked adikteev to create a surprising but user-friendly format.
This new format allies image and video for an immersive experience designed to discover the new vehicle. Fully integrated within the user experience, the format takes place between two paragraphs of an article on high quality websites. Altogether immersive, impactful and respectful, the mobile format shows high performance in viewability and qualified traffic objectives.