EBAY CLASSIFIEDS

AN EBAY CLASSIFIEDS & ADIKTEEV COLLABORATION

CHALLENGES

The number of apps focused on helping users sell/buy items/services through classified ads has dramatically increased – lt has never been easier for customers to share, sell, and buy items. The quality and user experience of these apps have also vastly improved across the classified app landscape with new features, and forms of sharing regularly being introduced. As a result, there has never before been as much competition for classified apps to acquire and retain these users.

SOLUTION

A deep vertical specific expertise”

With adikteev’s classified loyalty campaigns, you can leverage a global DSP coupled with our best in class creative creations and optimisation technology to improve user loyalty, increase your listings, and retain those who buy.

RESULTS

+34%

of lapsed users driven to return & perform buyer action

60%

CPA improvement

WHY RETARGETING?

Once app marketers have a large enough user base, they will look to increase their install to purchase ratio, retention metrics, lifetime value, average transaction value, or number of subscriptions through a mix of push notifications, emails, and retargeting ads. adikteev is a trusted expert in the latter, and helps marketers:

Retention

Bring back churned users into your app

LTV lncrease

Sell more items to active users who have already purchased

lncrementality

Optimise towards net incremental impressions using a control group

Custom Strategy

Retargeting is not a one size fits-all approach

ADIKTEEV RETARGETING STRENGTHS

lncrementality Measurement

We always have a control (or holdout) group to ensure that your campaign is profitable, not simply from a ROAS perspective, but from an incrementality perspective

Interactive & Playable Ads

adikteev’s in-house creative studio has been building playable ads for more than 5 years

Dynamic Creative Optimisation

There’s no such thing as one perfect creative. However, there’s a right ad for every user segment, and this is exactly how adikteev operates

Client

Ebay Classifieds

Objective

Improve user loyalty, increase listings, and retain those who buy

Results

60% CPA improvement

TESTIMONIAL

adikteev has been great in helping us to prevent churn with our customers, and increase loyalty.

Alexandra Wybranski / Online & Mobile Marketing Manager, ebay Kleinanzeigen