DURACELL

A DURACELL, STARCOM & ADIKTEEV COLLABORATION

The launch of Star Wars: The Last Jedi gave the battery brand Duracell the opportunity to introduce its famous mascot with a toy which requires batteries: the Star Wars lightsaber.

adikteev launches the Motion 4D format with Duracell”

It is necessary to remind mobile users to buy batteries for Christmas. Indeed, they are often missing under the tree! Because everyone awaited for the new Star Wars, Duracell wanted his rabbit to play with the lightsaber too, and in an original way.

A TOUR DE FORCE OF CREATIVITY

The Motion 4D created by adikteev’s creative studio integrates a 4D effect into a video element.

All at once immersive, impactful and offering a great UX, this innovative mobile format enriches the avant-garde image that Duracell has forged over the years.

This visibility campaign launched in partnership with Starcom was part of a large branding campaign, driven by creativity. The campaign was distributed among the premium publishers of adikteev network.

Category
adikteev for Brands
Advertiser
Duracell
Media agency
Starcom
Objective
Create an original and surprising advertising experience for a critical time of the year for battery sells
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