DELIVERY HERO

A DELIVERY HERO & ADIKTEEV COLLABORATION

CHALLENGES

The number of apps focused on ordering, and delivering food to users has dramatically increased. The quality and user experience of these apps have also vastly improved across the food delivery app landscape with new features, and a variety of restaurants available. As a result, there has never before been as much competition for food delivery apps to acquire and retain these users.

SOLUTION

A deep vertical specific expertise”

With adikteev’s loyalty campaigns, you can leverage a global DSP coupled with our best in class creative creations and optimisation technology to improve user loyalty, increase conversions, and retain those who order from your app.

RESULTS

+34%

Number of successful orders

+43%

ROI

WHY RETARGETING?

Once app marketers have a large enough user base, they will look to increase their install to purchase ratio, retention metrics, lifetime value, average transaction value, or number of subscriptions through a mix of push notifications, emails, and retargeting ads. adikteev is a trusted expert in the latter, and helps marketers:

Retention

Bring back churned users into your app

LTV lncrease

Sell more items to active users who have already purchased

lncrementality

Optimise towards net incremental impressions using a control group

Custom Strategy

Retargeting is not a one size fits-all approach

ADIKTEEV RETARGETING STRENGTHS

lncrementality Measurement

We always have a control (or holdout) group to ensure that your campaign is profitable, not simply from a ROAS perspective, but from an incrementality perspective

Interactive & Playable Ads

adikteev’s in-house creative studio has been building playable ads for more than 5 years

Dynamic Creative Optimisation

There’s no such thing as one perfect creative. However, there’s a right ad for every user segment, and this is exactly how adikteev operates

Category
adikteev for Apps
Client
Delivery Hero
Objective
Improve user loyalty, increase conversions, and retain those who order from the app
Results
+43% ROI and +34% successful order
TESTIMONIAL

We are extremely pleased with the results of our retargeting campaign with adikteev. We saw a significant boost in sales and incurred low costs compared to those of acquiring new users.

Thuong Nguyen / Global Head of App Marketing, Lieferheld