A BLIZZARD & ADIKTEEV COLLABORATION
FOR HEARTHSTONE: KNIGHTS OF THE FROZEN THRONE
Blizzard@ Entertainment is a premier developer and publisher of entertainment software, known for epic games, in particular its Warcraft, Diablo, and StarCraft series. By focusing on creating well-designed and highly enjoyable entertainment experiences, it has maintained an unparalleled reputation for quality since its inception.
HearthStone reaches 70 million players around the world”
Launched in 2014, HearthStone is a deceptively simple and insanely fun free strategy card game for everyone. Blizzard Entertainment@ asked adikteev to set up a branding campaign in order to promote the launch of a major expansion pack: Knights of the Frozen Throne (new cards and missions).
To reach maximum exposure and boost interactions, adikteev targeted several interest relevant segments in order to reach the best audience:
- Strategy games
- Adventure games
- Action games
- Card games
adikteev ran a campaign split in two parts:
- a 2-week pre-launch phase (40% of budget) introducing only 1 new card
- a reveal phase (60% of budget) showing 3 new cards right after the game was released
Using Blizzard@ Entertainment’s quality assets, adikteev developed highly interactive playable rich media ads to increase campaign performances:
Thanks to its interactive rich media ads, adikteev succeeded to reach a 89% viewability and 9% interaction, achieving a global CTR 50% higher than average standards. Combining with the right targeted segments, 54% of the audience was exposed to the ad for at least 10 seconds.