ondemand-webinars

Why Is Everyone Still Struggling with iOS? Unpacking UA, Measurement, and Retargeting in 2025

Dive into this tactical session with Adjust, Adikteev and Upptic to break down how top teams on both the buy and sell side have cracked the code for profitable growth and what still remains unsolved.

On-demand Webinar
61 mins


You’ll learn about: 

  Structural Challenges of iOS UA & Retargeting: Understand why teams are siloed – and what to change for effective iOS UA and retargeting.
 The Incentives Problem: Discover why publishers aren’t sharing their solutions and how that impacts the industry. 
 Opt-in updates and compliance tactics: Get key insights on iOS opt-in rates and maximizing ROI while navigating privacy regulations.
 Channel-Specific iOS Strategies: Learn where you need a dedicated iOS approach vs. where “business as usual” still works.
 The Future of Deterministic & Probabilistic Retargeting:
Find out how a 360° retargeting strategy can improve outcomes for apps looking to take advantage of higher ARPU on iOS despite limited visibility.

 

Our speakers

 

MARGOT
MILLER
Head of Content
@ Adikteev

 
 
 

WARREN
WOODWARD
Chief Growth Officer
@ Upptic

 
 
 

NICOLE
STRØM-JENSEN
Head of Program Management
@ Adjust

 
 
 

LOÏC
ANTON

Chief Product Officer
@ Adikteev